22 July 2008 | Posted in: Marketing & branding
One in ten Europeans says that noisy domestic appliances are a problem. Only one in four seriously considered the noise factor when purchasing an appliance. A new AEG-Electrolux report is one of the most comprehensive surveys about noise ever undertaken in Europe.
Tags: electrolux, noise
15 July 2008 | Posted in: Consumer Insight, Marketing & branding
To celebrate its 90th anniversary, 2009, global household appliance maker Electrolux is looking to identify 90 Electrolux kitchen owners across Europe – all with a special story to tell about when they felt like a star in their kitchen. The 90 Electrolux Kitchen Stars will be featured in a photo exhibition, an online gallery and a book.
Tags: anniversary, Appliances, Consumer Insight, Ergorapido, Innovation, Kitchen
11 July 2008 | Posted in: Trends in the homes
How will we be cooking, cleaning and washing in the future? Senior Industrial Designer Adam Szczepanowski gives an insight at the Grand Designs Live Home of the Future Seminar in the UK. Electrolux Senior Industrial Designer Adam Szczepanowski was a key speaker at the Grand Designs Live Home of the Future Seminar in London, UK.
Tags: cleaning, Cooking, Design, design trends, future, grand design, washing
7 July 2008 | Posted in: Awards & Recognition, Innovative products, Marketing & branding, Sustainability
To create greater focus on our most energy-efficient appliances worldwide, Electrolux is launching a series of green product ranges.
Tags: climate change, green product, Sustainability, time manager, ultra silencer green