Electrolux Newsroom Asia Pacific

Archive for October, 2010

The World of Design and Designers Part 2

Our first list was so popular; we’ve decided to come back with another. This time, we bring our focus on books that explore the emotional impact design has in our lives. 1. The Laws of Simplicity by John Maeda Less is more – that’s what this book touts as it explains why the concept of […]

What’s the Secret to a Sleek Designer Kitchen?

After 12 years of living in Singapore, Electrolux’s Design Director, Asia Pacific, Pernilla Johansson has decided to sink in roots. Admitting that it is an exciting process for her to finally be able to realise her dream of a home that is truly hers, she shared with us her plans on making that dream into a reality.

Electrolux Singapore’s first Concept Store opens at IMM

Electrolux played host to members of the media at the opening of its first Concept Store. Located at IMM, a popular shopping destination in western Singapore, the store features the latest innovations and designs in home appliances from Electrolux.

10 Questions in 10 minutes – Lyndon Craig

Our designers form an integral part of our business at Electrolux, with their ideas shaping and inspiring our products. This week, we speak with Lyndon Craig, Electrolux Design Manager and find out how his ideas are inspired by science and nature.

Thailand says “Sawatdee Khrab!” to the Electrolux Keyhole hob

The Electrolux keyhole hob has landed in Thailand! A host of exciting activities were planned to celebrate the launch of the new product. One of the highlights was an in-store cooking demonstration at Boonthavorn (BTV) and Homepro stores. Customers were invited to take part and received special gifts for their efforts. Several celebrities also joined in the festivities with some taking turns to demonstrate how easy it is to whip up tasty dishes with the keyhole hob.

Recipes from around the Region

With our wide range of Electrolux kitchen appliances, we’re always on the lookout for new and exciting ways to use them. This week, we bring the best of Asia Pacific to your kitchen and show you how easy it is to prepare a regional specialty from the Philippines.

The Napkin Project: Tan Chin Chin

The best ideas often come when you least expect them and a hasty scribble or sketch on any improvised blank canvas, usually a napkin, could spell the difference between capturing that fleeting moment of inspiration or losing that flash of brilliance.

The World of Design and Designers

Product designers at Electrolux play an essential role in creating iconic design solutions that make a positive impact on our daily lives. But a successful product designer is someone who is able to draw inspiration from everyday objects, people and situations to come up with new and great ideas.