Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees.
In Asia Pacific, the Electrolux Group has sales of SEK 8.8 billion in consumer durables and more than 4,000 employees. Within consumer durables, Australia is the largest market. The Group is market leader with the Electrolux, Westinghouse and Simpson brands. In South East Asia, the Electrolux brand is well known for high quality kitchen, laundry and floor care products. In China, Electrolux focuses on the premium segment within kitchen, laundry and floor care products. Electrolux has production units in Australia, China and Thailand.