Electrolux Newsroom Australia

Heart of the Home: Electrolux presents the kitchen of the future


According to the UN, 74 per cent of the world population will live in cities by 2050. This high level of urbanisation means that we have to rethink the way we’re using space, energy and our environment. Using this future scenario as a foundation, Electrolux has developed a brand new design concept illustrating how we will live in the future.

Imagine never having to use pans or pots again, never having to worry whether the ingredients are fresh or never having to look up a recipe in a cook book. Heart of the Home is a thought provoking vision of the kitchen of the future – an integrated solution functioning as a kitchen table, cooking surface and bar all in one.

Heart of the Home is an intelligent, amorphous, interchangeable cooking surface that adapts to user needs. When using the Heart of the Home one simply places one’s ingredients on the surface. The appliance then analyses the ingredients and presents a list of suitable recipes. After deciding on a recipe, the user marks an area with his hand to determine how large the cooking area should be. Then the desired depth of the surface is created by simply pressing the hand against the malleable material. After achieving the required width and depth, it’s just a matter of setting temperature and time with a simple touch of a finger.

Heart of the Home was presented for the first time at DesignBoost in Stockholm on February 12th 2010.

Click here to watch the Electrolux Design Concept – Heart of the Home animation

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