New themes and opportunities revealed for world class competition The competition that has generated innovative concepts including the floating air cleaner, Aeroball, the stain tackling, Portable Spot Cleaner, and a portable heating and cooking device, The Snail returns for its 11th year and today announces the new theme for 2013. This year, the Electrolux Design [...]
The latest kitchen devices showcased at the EuroCucina 2012 indicate that seemingly contrasting design goals can be combined through innovation. Appliances of the future will enhance our experiences through digital technology while becoming more environmentally friendly. Their design will range from ultra-minimalist to extreme decoration. Electrolux’s Senior Design Manager Lyndon Craig shares his observations and [...]
Creating stories and experience via design was the overarching impression of Salone International Mobile 2012, held recently from 17 April to 22 April 2012. The designs shown at the world’s premier home furnishing exhibition saw the use of light, multimedia and even holograms complementing many of the exhibitions. As part of the Salone, the biennial [...]
Show mum how much you care for her this Mother’s Day by spoiling her with a homemade lamb roast with a modern twist, created by world-renowned chef and Electrolux Cooking Ambassador Tetsuya Wakuda. Tetsuya’s variation to this much loved, classic dinner is one that the entire family can lend a hand with. Tetsuya’s tips to [...]
With its extra wide double refrigerator doors and smart self closing freezer, the Electrolux French Door Fridge is a three-door entertainer’s delight. This new ‘must have’ kitchen appliance is of exceptional beauty, innovative design and absolute functionality. It’s the ultimate French Door Fridge with the perfect measurements. It is the only one of its kind, [...]
The Salone Internazionale del Mobile, otherwise known as the Milan furniture fair was a week where beauty met utility. As one of the most anticipated events on the 2011 design calendar the trade show saw approximately 300,000 visitors descend on the city to get a glimpse of more than 2,000 exhibiting leaders in design and [...]
Induction cooking is fast becoming the preferred method for both professional and home chefs, due to its many benefits and easy use. Tetsuya Wakuda, world-renowned chef and Electrolux brand ambassador, uses induction to create a variety of dishes, from a perfectly cooked steak to something a little more exotic, such as his Moroccan chicken tagine. [...]
Electrolux and Peter Gilmore’s Guide to Steam Cooking Steam cooking is recognised as the healthiest form of cooking and is becoming increasingly popular; it requires no fat or oil, retains the foods’ natural nutrients and juices, and is a fast and easy way to cook. But did you know that you can steam food using [...]
New Infinite Induction hob concept from Electrolux and its mirror-image hood connect preparation with presentation Launched in Eurocucina and available exclusively in Europe, the matching Infinite Induction 3D hob and hood concept from Electrolux uses the design language of tableware to connect food preparation with food presentation. The tableware language of the hob-hood pair starts [...]
Most people think of a kitchen hood’s primary function as sucking grease and fumes out of the air and then possibly to illuminate the workspace and then to light the kitchen. But Electrolux has turned that thinking upside down with hood designed like a hanging lamp.
The result is bold, innovative and based on studying consumers’ needs and rooted in the company’s Scandinavian heritage. “Our goal is to be a ‘Thoughtful Design Innovator,’ meaning that all our innovations and designs are about meeting customers’ desires for better quality of life with products that have strong emotional designs and are more efficient,” says Thomas Johansson, Design Director for Electrolux Major Appliances Europe.