MEDIA RELEASE: Monday 12 July, 2010 Host/The Glue Society have launched a slick new campaign for Electrolux to assist in shifting the company’s brand perception from a maker of vacuum cleaners to the manufacturer of a wide range of premium, stylish appliances. Using a polished black and white treatment reminiscent of European fashion and fragrance [...]
Posts tagged with ‘Electrolux Kitchen Stars’
Electrolux manufactures between 300,000 and 325,000 fridges and freezers a year – almost exclusively for the Australian and New Zealand markets – at this plant located in the NSW central western regional city of Orange, 250 kms west of Sydney. They are marketed under the Electrolux, Westinghouse, Kelvinator and Simpson brands which, combined, have the [...]
In 2009, Electrolux celebrated 90 years in design innovation. To mark this milestone, the company held a global competition where customers were encouraged to upload a picture of themselves in their kitchen along with a short description of a moment when they felt like a ‘kitchen star’.