The Electrolux ‘Heart of the Home’ is an integrated, personalised concept that renders the bulk of one’s cooking utensils obsolete. Say goodbye to pots and pans and give a big warm welcome to digital recipes and emorphous surfaces thatdevelop social relationships and enhance our enjoyment of food.
Henrik Otto, Senior Vice President of Design at Electrolux will present an exciting new kitchen concept tomorrow (12.Feb.2010) at the DesignBoost forum in Sweden. Henrik Otto will also be joined in a “Space for Life” seminar by Ineke Hans, Karim Rashid, James Irvine and Ross Lovegrove (amongst others) to discuss the role of design in realising the potential benefits of increasing global urbanisation.
With the participation of a group of avant-garde Chefs at Electrolux Professional headquarters, the international culinary project Cook it Raw was presented to journalists and food critics on January 22.
Freezing temperatures in Florida have driven up prices for orange juice. Making your own juice can turn out to be a good alternative. In Brazil, famous for its fruit drinks, the juice preparation of an Electrolux blender has recently been awarded.
Electrolux Professional has developed the Electrolux Waste Management System to take care of organic waste in restaurants, improving hygeine in the kitchen and reducing running costs of restaurants.
Rickard Hederstierna from Lund Institute of Technology in Sweden is the winner of the Electrolux Design Lab 2009 competition for inventing Cocoon. The winner was announced at finals in London on September 24.
Electrolux CEO Hans Stråberg challenged policy-makers to introduce consumer incentives for exchanging outdated, energy-thirsty appliances in an op-ed piece in Dagens Industri , Sweden’s leading industry newspaper (August 24). The article followed news about such schemes being introduced in several countries.
Do you love sparkling water? There’s no need to buy it any longer with Electrolux Source & Glacier.
Electrolux knows that the kitchen is “the place to be” when socializing in the home. Today, cooking is a collaborative effort. This means that appliances that provide flexibility in terms of time and space are more important than ever to consumers.
To celebrate its 90th anniversary, 2009, global household appliance maker Electrolux is looking to identify 90 Electrolux kitchen owners across Europe – all with a special story to tell about when they felt like a star in their kitchen. The 90 Electrolux Kitchen Stars will be featured in a photo exhibition, an online gallery and a book.
