Electrolux Newsroom UK

Top Tier Sponsor Electrolux Unveils The New Home For The International Film Festival De Cannes 2011


Oustide of the Electrolux AgoraInside rendering of the Electrolux Agora

Electrolux, proud new partner of the Cannes Film Festival, has the pleasure to announce the new “Agora” pavilion which will be used to host a series of official events for the 64th edition of the festival. This includes the opening and closing ceremonies, as well as the feast for the “homage” and selected dinners.

The Electrolux Agora will be placed on the beach alongside the Festival palace. The structure will also host the first ever and world exclusive Electrolux “Menu de Cannes” final. Here, leading gastronomy and lifestyle experts will cook for the official 2011 International Festival de Cannes Grand Jury in a competition designed to showcase their professional expertise in food, design and style. Guests at the Agora will be able to watch the Electrolux chefs in the bespoke glass kitchen prepare the Michelin-star dining for all official Festival events – including Gala dinners.

Electrolux has an influential food and design heritage in Europe and is looking to translate that message to consumers who see the Cannes Festival as the ultimate platform for European glamour and style.

Neil Gannon, Director of Marketing Expertise for Electrolux said “It is an honour for Electrolux to be able to partner with the Festival de Cannes and we are excited to become part of its time-honoured traditions. Electrolux has a long history of working with prestigious and influential people who create glamorous dining moments and we are excited to now have a physical presence on La Croisette in Cannes – the epitome of glamour.”

Samuel Faure, Directeur de Partenariats, Film Festival de Cannes said “The Cannes Film Festival is proud to welcome Electrolux in its exclusive club of partners and to create together with them an original welcome concept for all artists, themed around lifestyle.”

The International Film Festival de Cannes will take place from 11th – 22nd May.


For more information please contact the Electrolux Press Office UK

Susan Dean

07778 791373



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