Electrolux at Cannes Film Festival – follow our blog and use our photos!
Follow our Electrolux Cannes Blog (on our Facebook page) as we reveal every day or two what is happening at Cannes Film Festival. We will include Cannes Photography which you can use in any of your publications.
Our first blog extracted here:
Cannes’ mythical Croisette (the street that the great and the good travel along to reach the famous red carpet) was abuzz with last-minute activity the day before the 64th edition of the world’s favorite film festival.
Men scrambled up and down ladders to provide the finishing touches to the palatial Electrolux Agora pavilion, holes were being drilled into a shiny glass door for a new Roberto Cavalli store, fixtures, fittings and fences were being erected and the steps of the famous red carpet in Cannes were being given a final look over– and all the while a faux tiger looked on from the Louis Vuitton store to ensure nothing was askew.
Inside the marble lined entrance hall of the Martinez Hotel, from where stars set out for the carpet, men in suits wheeled rails of glitzy frocks through the cool marble interiors on there way to where the stars come to dress. A pianist tinkered away at the bar and the jet set enjoyed buckets of rose.
Outside the entertainment tents, between the Martinez and the Agora Pavilion, half-a-dozen six-foot high Coca Cola bottles bearing an image of Karl Lagerfeld stood on guard. The Electrolux Agora Pavilion however, will be used to feed and feast festival big-wigs throughout the event with something far more spectacular then a soft drink. There was talk of lobsters galore and chefs with 28 Michelin stars, celebrities, kitchen appliances of the highest order and the best view in town.
Music boomed out of boxes inside the neat rows of white tents along the beach where parties of every kind are being prepared. On the blank white canvas of the newly painted Palais – the main film venue in this seaside resort which juts out from the ocean to a backdrop of the old town – a minimalist festival poster adorned with the white legs of Faye Dunaway popped out at passers by.
To the left of the Palais, the minimalist Electrolux Agora pavilion awaits 650 invited guests for the opening night dinner. The Swedish giant will work together with Alain Ducasse, who has 28 Michelin stars, and his entourage of chefs to cook for the world’s film elite throughout the 12-days of the festival. Several high-profile dinners, cook-offs and secretive lunches for select festival guests will also be hosted with everything prepared on state-of-the-art Electrolux appliances.
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For more information please contact Susan Dean Electrolux Press Office UK firstname.lastname@example.org +44 7778 791373