Electrolux Newsroom UK

The Electrolux Design Lab 2011 semi-finalists will be announced on 13th June!


Established in 2003, Electrolux Design Lab is an annual global design competition open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future.

Design Lab 2011

Check out our videos of previous finalists from 2008, 2009 and, 2010!

The competition theme for 2011 was ‘Intelligent Mobility’. The brief: Electrolux Design Lab 2011 invited industrial design students to create home appliances that consider intelligent mobility. The ideas will shape how people prepare and store food, clean and do their dishes, both within and beyond the home. In particular Electrolux are seeking a design concept that will offer personalisation and inspire users whilst utilising existing technology to offer support and guidance. Additionally, and in keeping with the heritage of Electrolux, the concepts should reflect Scandinavian Design values – being sensitive to the environment, providing intuitive ease of use and aesthetic appeal. See below an example of three of the UK entries:

Nick Morris (studying MSc Industrial Product Design at Coventry University): The Totem

Electrolux Totum

The Electrolux Totum was designed from the desire of wanting to change lifestyles. During the design process Morris discovered how such a product would benefit Third World Aid as well as Western populations which would ‘elevate Electrolux into new cultural avenues’. From information gathered Morris found that anyone can benefit from the Modular Cooking System a multifunctional food preparation and cooking system. The user can simply build, stack and flip the units to create the Totem you require. With the ability to cook, chill and cleam the Totem is capable of many daily tasks but requires less energy and space.

Kim Joon Tae (studying Design for industry at Newcastle upon Tyne): Food Expiry Date Managing Device

Food expiry date managing device

The inspiration for Kim’s design comes from a frustration of not knowing which food products in your fridge are going out of date soon. This concept is a device that notices consistently notices information about food expiry dates by sending data to smart phones by Bluetooth. Features such as ‘web recipes’, a calendar and memo’s are all designed to increase efficiency in the kitchen. The design works by scanning the barcode on food packaging which is then saved. Information on the produce in the fridge is then accessible via an application on one’s smart phone.  The main body of the Food Expiry Managing Device is magnetic so that it can be attached any fridge. It also has a 4 inch touch screen with camera that scans barcodes.

Adam Fernando (studies Product Design at the University for the Creative Arts): The Micro Shell Hob.

fernandoThe Micro Shell Hob allows the user to use a hob system within or outside the homes, due to its small size and portable design. The hob is built upon a flat base, which can be extended from the main hob exterior. The flat hob uses induction heating as its heating technology and allows the user to cook and prepare food. The hob is controlled by a touch screen interface on the hob exterior, which allows the user to customize the product to suit their needs. The concept considers intelligent mobility and allows the user to use the product in whatever location they need.

Seven more of the UK entries have been revealed at www.achicaliving.com and there will be a chance for you to vote for your favourite design and one lucky voter will win a stylish Ergorapido rechargeable vacuum cleaner.

Ergorapido White Metallic (2)

The 25 semi-finalists will be announced on 13th June at: Electrolux Design Lab .


For more information or images please contact the Electrolux Press Office UK, Susan Dean 07778 791373 or Emma McSweeney 0118 9761190emma@dmcpr.co.uk

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