Electrolux appoints Stefano Marzano to the new role of chief design officer
Stefano Marzano has been appointed chief design officer, a new role at Electrolux leading all the design related competencies in the Group. The changes enable Electrolux to increase the relevance and speed with which innovative solutions are taken to market.
The key in Electrolux strategy is to continue to develop innovative and thoughtfully designed solutions based on end-user insight. With Marzano as the new chief design officer, Electrolux now has in place the formal structure for its product development, referred to as its Innovation Triangle. The Innovation Triangle is about getting R&D, Marketing and Design functions in synergy during the entire creation process, with an even clearer focus on the customers and consumers. This will enable Electrolux to take more relevant innovative solutions to market at a faster pace.
“Stefano Marzano is one of the most regarded and prominent design leaders in business today, and I am both pleased and proud to have him on my team. Appointing the first chief design officer in the Group’s history proves the priority Electrolux gives to Design as a core function in innovation together with R&D and Marketing. Electrolux has come very far in the transition from a manufacturing-driven company to a modern consumer insight-driven company. Mr. Marzano’s experience and well-documented creativity will further enhance this development,” says Keith McLoughlin, President and CEO of Electrolux.
Stefano Marzano, born 1950, has had a long career at Royal Philips Electronics, for the past 20 years as chief design officer. Until 1998 he was a professor at the Domus Academy in Milan. In 1999–2001 he was a visiting professor at the polytechnic institute in Milan, Politecnico di Milano. Marzano is also the author and editor of several books on design.
Marzano is a member of the European Design Leadership Board as well as advisory councils in design schools around the world. He is chairman of the Advisory Board of the Industrial Design faculty of the Technical University of Eindhoven and founding dean of THNK, The Amsterdam School of Creative Leadership. He has received honorary doctorates in design from the Sapienza University of Rome and the Hong Kong Polytechnic University. In 2005, Businessweek named him one of four global “Best Leaders: Innovators.” In 2001 he was awarded the World Technology Award for Design by the World Technology Network.
“I do admire Electrolux, its heritage and great brands. and I fully share its values. I am proud to join the company and Group Management on this challenging and inspirational journey. It will be exciting to work with the Innovation Triangle to accelerate the creation of relevant innovations, significant to the lives of customers and consumers around the world,” says Stefano Marzano.
Electrolux has seven design centers around the world. The design center hub is in Stockholm, Sweden, collocated with other Group functions. Other industrial design centres are in North America, Brazil, Italy, Singapore and Australia.
Henrik Otto, senior vice president of Global Design, will remain in his current role and report to Marzano.
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