AEG will supply an international feast of activities as sponsor of Taste of London 2012
AEG will be supplying an international feast of activities including demonstrations by world-class chefs and interactive Cooking Classes with Angela Malik.
AEG is delighted to be the premium appliance sponsor of Taste of London, with this year’s event destined to be the best yet with an international theme to celebrate diverse tastes from all over the world.
On 21-24 June 2012 in Regents Park, the world’s culinary greats will take to the stage, share their secrets and show off their skills with a host of epic demonstrations on AEG’s latest appliances.
Premium home appliance brand, AEG will be supplying their beautifully designed ‘Neue Kollektion’ to many features at Taste of London, showcasing its innovative range of outstanding home appliances, including the innovative MaxiKlasseTM steam oven and MaxiSenseTM induction hobs. These products will be used throughout the show and in the AEG Taste Theatre by some of the world’s greatest chefs including Vivek Singh, Raymond Blanc, Michel Roux Jr, Atul Kochhar and many more.
Taste visitors will also have the opportunity to get hands on with the latest AEG products and perfekt their culinary skills in the AEG Cookery School. AEG’s Perfekt Cooking Classes with Angela Malik allow Taste visitors a unique experience to achieve culinary perfektion under the tuition of Angela where she will be teaching guests how to combine Asian flavours with the best of seasonal British ingredients.
Guests will take away the skills to create healthy, innovative and perfectly balanced dishes and restaurant quality food at home with AEG appliances. There will also be exclusive guest chefs taking to the AEG Perfekt Cooking Classes stage including Iberica’s Cesar Garcia, Wahaca and Masterchef winner,Thomasina Miers and Alexis Gauthier from Gauthier Soho. The AEG Perfekt Cooking Classes are free to attend and visitors can sign up onsite on a first come first served basis.
Also onsite this year will be the stylish AEG Mobile Academy, which will allow visitors the chance to see the appliances such as the PyroLuxTM oven and induction hob integrated into a kitchen style format to give a true taste of what they could look like in the home.
Graham Bremer, Head of Marketing UK at AEG, said: “AEG is delighted to be the premium appliance sponsor of Taste of London 2012, with this year’s event destined to be the best yet with an international theme that will encompass and celebrate culinary diversity from around the World.
In the AEG Perfekt Cookery Classes, Taste visitors will have a unique opportunity to achieve culinary perfection, being guided through a mouthwatering recipe step-by-step and being taught by the Angela Malik Cook School to get restaurant quality food at home with AEG appliances.”
AEG Perfekt in Form und Funktion.
For more information about Taste of London, please visit: www.tastefestivals.com/london