Electrolux Design Lab 2012 announces award-winning jury members
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The winner of the 2012 10th Electrolux Design Lab competition will be looking to impress a jury panel consisting of a Michelin Star chef, a world renowned design blogger and Electrolux’s very own Design Director at a live event in Milan, Italy on the 25th of October. Chef and restaurateur David Oldani; Designer and blogger Kelly Beall and Design Director of EMEA Henrik Otto will judge the finalists as they present their concepts for household appliances that give us new, fuller sensory experiences.
The Electrolux Design Lab 2012 Jury Panel:
Henrik Otto - Design Director EMEA
Otto joined Electrolux in 2004 and heads up a team of some 150 design professionals working at the company’s design centres in Australia, Brazil, Italy, Singapore, Sweden, and the USA. Otto’s approach focuses on the company’s “Thoughtful Design” strategy, which is based on developing and applying consumer insights into all aspects of product design: its functionality, usability and visual appearance. Electrolux has won numerous awards, including several red dot and iF design awards. www.electrolux.com
David Oldani - D’O Restaurant, Milan, Italy
David Oldani established D’O Restaurant in 2003 after years of working with such world renowned chefs as Albert Roux, Alain Ducasse and Pierre Hermé. Located in Milan, Italy, D’O reflects Oldani’s philosophy of “Cucina POP”: accessible, excellent and difficult to imitate food. But Oldani’s philosophy doesn’t stop there. “POP vision” has also been translated into furnishing, accessories and tools, inspired by his passion for design. David Oldani was awarded his first Michelin Star in 2004 as well as the “Ambrogino d’Oro” in 2008.He has been an Electrolux Professional customer and partner since 2011. www.cucinapop.do/eng
Kelly Beall – Design Crush
Design Crush has been Kelly Beall’s love letter to the design community since 2007. She’s a graphic designer and creative consultant by trade who doesn’t make or sell anything other than perception, but she’s passionate about supporting those who do. Giving them a voice and spreading their names and talents far and wide is what she does best. Kelly has spoken at Altitude Summit for the past three years, and been featured on several high profile sites such as Herman Miller, Etsy, and the Huffington Post. When undistracted by clever design finds, you can find her making a mess in the kitchen, spending time in dive bars, and listening to obscure music. www.designcrushblog.com
For more on Design Lab visit http://www.electroluxdesignlab.com/
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