Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year.
The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, and Zanussi. Electrolux has 56,000 employees.
With three strong brands in one portfolio, Electrolux Major Appliances UK offers a complete spectrum of appliances to meet the needs of all its customers.
Today our global research and development organisation works in close partnership with over 130 industrial designers in thirteen countries, and collaborates extensively with the kitchen design community.
In addition to winning numerous international design accolades, including the prestigious red dot award, we have been recognized for “Best corporate commitment” in the Sustainable Energy Europe Award, presented by the European Union; we are the only major appliances manufacturer to qualify to the prestigious Dow Jones Sustainability World Index, and we have been selected for the FTSE4Good list, for our commitment to environmental sustainability, positive relationships with stakeholders and universal human rights.
At the heart of The Electrolux Group is our extensive consumer insight work. We are committed to constantly reviewing our ranges to ensure that we meet the needs of both retailers and consumers, with the best and most varied products possible.
Our brands: AEG-Electrolux, Electrolux, Zanussi
Great design endures, and no brand better exemplifies this than AEG-Electrolux. Founded in Germany over a century ago on a simple philosophy: everything it designs should be perfect in both form and function. Today, all AEG-Electrolux products remain true to these same Germanic principles. Premium form married to pioneering function. The AEG-Electrolux built-in range has been created with premium kitchens in mind – with design that enhances the overall look of the kitchen, together with the latest, high-performance technology to meet the most uncompromising standards.
Like no other brand, Electrolux is dedicated to putting consumers first, by devoting time, knowledge, and a great deal of thought to anticipating and creating the kind of products consumers really need and want. This means innovating with insight. Electrolux is committed to caring about what consumers care about: getting more enjoyment from food and home life; better long-term value for money, and greater consideration for our impact on the environment.
With its roots in Italy, Zanussi is one of the most recognized appliance brands in the UK*, synonymous with Italian flair. Italians are famous for their Gioia di vivere – zest for living – and Zanussi brings this same verve, passion and creativity into the kitchen. Making life less complicated with products that do the job with a minimum of fuss. Combining Italian design with practical features, Zanussi products help consumers get on with the more important things in life. Like enjoying good food, and sharing it!
*93% brand awareness (brand scorecard report, Aug 08)