Electrolux Newsroom UK

Category: Marketing & branding

Is the concept of clothing on the verge of a dramatic shift? AEG presents documentary ‘The Next Black’

AEG has launched the ‘The Next Black’ – a 45-minute film comprising a set of stories about the next innovations within clothing, starring industry pioneers such as Patagonia, adidas, Biocouture and Studio XO. The film answers some of the industry’s burning questions around topics about fast fashion and wearable technology.

AEG explores the future of clothing in a new documentary

Can we grow a dress in a vat of liquid? Has wearable tech arrived? In The Next Black, AEG travels the world to meet with some of the world’s most innovative people and companies to explore the future of clothing. The full documentary will be released May 21st.

Electrolux headlines Taste of Dublin 2013

Electrolux is delighted to be headline sponsor of Taste of Dublin, Ireland’s most exciting food festival, taking place at the stunning grounds of Iveagh Gardens from 13-16 June 2013.

Electrolux announce Chef Academy finalists

Following a day of nerves, adrenalin and excitement in the kitchen, seven ambitious young chefs have been selected to go through to the Electrolux Chef Academy 2013 final where they have the opportunity to win the ultimate work experience placement in three Michelin star restaurants.

Visit AEG at the National Home Building and Renovating Show this March

AEG’s Mobile Training Academy will be a hub of fantastic cooking and kitchen advice at The National Homebuilding & Renovating Show at the NEC Birmingham, 21-24 March 2013.

AEG to sponsor Good Housekeeping Cookery Demonstrations 2013

AEG is delighted to announce its sponsorship of the Good Housekeeping Cookery Demonstrations for 2013. These demonstrations are an established and prestigious series of ten evening events for Good Housekeeping readers which are held in the iconic Good Housekeeping Institute

AEG expects cricket teams to go all out to enter Grassroots Challenge

Cricket whites across the UK and Ireland are set to get even whiter as AEG prepares to be bowled over by entries to its 2013 Grassroots cricket campaign, where teams can win new kits, washing machines, and the chance to train at Lord’s with their sporting heroes.

Dow Jones Sustainability World Index names Electrolux Durable Household Products sector leader for sixth year running

The prestigious Dow Jones Sustainability World Index (DJSI World) for 2012 announced that Electrolux maintains sector leader in the Durable Household Products category. Electrolux score had further improved compared to 2011.

Electrolux to be European brand partner of Taste Food Festivals

Electrolux is pleased to announce its three year headline partnership of a series of Taste Festivals across Europe starting in 2013. The Festivals celebrate the culinary arts showcasing some of the best restaurants in Europe through summer eating, drinking and entertainment. Locations include London, Rome, Dublin, Edinburgh, Helsinki, Stockholm, Moscow, Paris, Milan and Amsterdam.

The Cube By Electrolux Wins Gold Award

Electrolux is delighted to announce that The Cube by Electrolux marketing initiative has won the prestigious Gold Award for Innovation in Marketing at the Designer Kitchen & Bathroom Awards held in London on 15th November 2012.