Kibworth Cricket Club enjoyed the final stage of their AEG grassroots cricket prize on Wednesday 1 August with a training session with England cricket legend Paul Nixon. Just weeks after the players met Andrew Strauss and watched the England team train at Edgbaston Cricket Ground, Nixon coached the Under 11s at their club in Leicestershire.
Category: Marketing & branding
AEG is delighted to be the premium appliance sponsor of Taste of London, with this year’s event destined to be the best yet with an international theme to celebrate diverse tastes from all over the world.
Zanussi is launching a redesigned QUADRO® range of built-in appliances for people who’d rather spend time with family and friends than spend it doing chores. The new range re-energizes and reaffirms the Zanussi design identity.
The winners of a campaign to support grassroots rugby organised by AEG, the premium home appliance brand that combines advanced technology with award-winning design, experienced the opportunity of a lifetime when they got to attend a private training session with the England Rugby team.
Cricket teams all over the UK are being given the chance to win an Ultimate Kit and Laundry Package, as well as a chance to attend a training day with the England cricket team or have England legends visit their club, as part of an AEG campaign backed by former England Cricket Captain Michael Vaughan.
The Cube by Electrolux will open its doors to guests in Milan from 19th December 2011 until 26th April 2012. The unique concept (launched earlier this year in Brussels, Belgium) will bring together some of the most pioneering chefs in Italy, supported by Electrolux within their own restaurants, to offer guests a magnificent view of the Piazza del Duomo and a showcase of gastronomic excellence.
The Electrolux Cube has enhanced the landscape of Brussels and Milan. The temporary space offers an unrivalled gastronomic experience that marries great views, hints and tips personally provided by chefs that Electrolux support with professional appliances and a series of signature events to surprise and inspire guests.
The Cube by Electrolux will open in Milan from 5th December 2011 to 26th April 2012 (inclusive). The unique dining concept (launched earlier this year in Brussels, Belgium) will bring together some of the most pioneering chefs in Italy, supported by Electrolux within their own restaurants, to offer guests a magnificent view of the Piazza del Duomo and a showcase of gastronomic excellence.
In April AEG kicked off one of the biggest social media campaigns of the year in the white goods industry with the AEG Grassroots Rugby Campaign.
This campaign is part of a comprehensive social media strategy that embraces Facebook, Twitter and blogging. In just a few months conversations about AEG in social media have risen in all areas with AEG achieving the highest share of positive mentions among white goods brand conversations. Please click on headline for more.
Keith McLoughlin, President and CEO Electrolux AB, delivered IFA-Keynote on “Consumers are in the Driver’s Seat for Growth” during IFA 2011 on 2 September 2011. More than 300 decision makers of the consumer electronics, home appliances and related branches attended. “Globalization and the network society have tipped the power balance from producer and retailer to the consumer. Instead of [...]