Exceptional attention to detail and precision engineering make this a model that truly stands out from the crowd. It is also the perfect choice for those who want an American style SBS that fits perfectly into a standard European kitchen – with its slim 60cm depth. Because this appliance is built in-situ, this is also a great choice for homes which can’t accommodate a traditional sized American Style fridge freezer (e.g. because of the difficulty of fitting a pre-built large model through doors, along awkward shaped hallways or upstairs).

In a fingerprint-proof stainless steel finish, it will fit beautifully beside kitchen cabinets and other appliances giving a built-in look. Perfect for those who want an American style look without the bulk. It has large capacity, frost free chilling and freezing, humidity control, holiday function and electronic controls for precise temperature control.

The interior is packed full of thoughtfully designed features – wine rack, extra-large salad drawer, covered dairy compartment, egg tray and butter dish plus a quick chill bottle shelf.

Shopping function – once activated it lowers the temperature of the fridge and freezer simultaneously, compensating for the rise in temperature which occurs when you load up with newly bought food.

Coolmatic/Frostmatic – quickly chill or freeze freshly added food to the pre-set temperature, preserving the flavour, nutritional value and appearance of food.

Design – the smooth streamline design is stylish and complements any contemporary kitchen design.

Twin Compressor technology means the fridge and freezer have their own compressors which operate independently. This ensures precise control of internal temperature – regardless of external temperature – and you can switch the fridge off when you go on holiday, leaving the freezer on – thus saving energy!

AEG-Electrolux S75678SK1

• European- Style Food Centre

• 119cm wide x 180cm high

• Fingerprint proof Stainless Steel

• A+ Energy

• No Frost

• Dynamic Air Cooling

• Twin Compressor

• 370 litre net fridge capacity

• 267 litre net freezer capacity

• LED temperature control

• 5 safety glass shelves in fridge

• 5 Transparent freezer drawers

• 2 Fold Out compartments

• Bottle rack

• Coolmatic

• Frostmatic

• Shopping mode

• Air purifier

• H 180 x W 119 x D 60 cms

• Expected selling price £2000

• In the shops April 2010

Consumer Contact Details:

AEG-Electrolux

Tel: 08445 611611

www.aeg-electrolux.co.uk

For press information please contact:

Susan Dean 0118 9761190 or Sue Hargreaves 0118 9760030

sueh@sdcl.demon.co.uk

Creating the perfect summer dish has never been easier! AEG-Electrolux is delighted to be partnering with the 2010 Taste of London Festival, the flagship event of the global Taste phenomenon. Our UK partnership also extends to the renowned Taste of Edinburgh and Taste of Birmingham festivals.

AEG-Electrolux’s high-performance, high-precision appliances will be used by top chefs, including Giorgio Locatelli, Michel Roux Jr. and Tom Aikens, in the Taste Theatre in London. In Edinburgh and Birmingham consumers can visit the AEG-Electrolux Cookery School to try out our award-winning induction hobs* and see the experts create sensational summer dishes.

Taste Festivals

Taste Festivals have set a new benchmark for food and drink events worldwide. The Festivals cater to aspirant ‘foodies’ and socialites keen to combine an ultimate day out with tasting and learning about food and drink. Visitors can expect to experience top calibre local restaurants whilst meeting and learning from an array of exciting culinary talent.

Taste Theatre in partnership with AEG-Electrolux – London

In the London Taste Theatre visitors to the Festival can watch some of the UK’s top chefs and restaurateurs conjure up summer culinary delights using the latest high-precision and high-performance AEG-Electrolux revolutionary multi-function steam ovens, sleek gas hobs and the sizzling teppan yaki. They can learn new techniques and get top tips from the chefs for achieving sensational summer flavours. In London, visitors can also experience our interactive AEG-Electrolux kitchen and engage with the latest high-performance appliances.

AEG-Electrolux Cookery School – Edinburgh and Birmingham

At the AEG-Electrolux Cookery School in Edinburgh and Birmingham visitors can experience our award-winning induction hobs* and see for themselves how easy it can be to achieve ultimate control! We’ll be teaming up with top local cookery schools to show you how to create sensational summer dishes from the best seasonal local produce.

From intelligent high-tech wine coolers and multi-function steam ovens (combining steam and hot air for the best of both worlds) to flexible-section induction hobs and our high-performance teppan yaki, AEG’s focus on ‘perfect form and function’ brings modern gourmet cooking into your home. So relax into summer with AEG-Electrolux – perfection has never been easier!

*Maxi-sense 80cm and 71cm hobs reddot design award winner 2008

ENDS

www.tastefestivals.com

www.aeg-electrolux.co.uk

When and where

Taste of Edinburgh, 28-30 May 2010, Inverleith Park

Taste of London, 17-20 June 2010, Regent’s Park

Taste of Birmingham, 16-18 July 2010, Cannon Hill Park

Tickets

Tickets go on sale on 16 March (London), 22 March (Edinburgh) and 19 April (Birmingham). Prices start from £22 (London), £12 (Edinburgh and Birmingham) for a standard adult ticket. For more details go to www.tastefestivals.com.

For press passes please contact:

Taste of London –

taste@housepr.com

Taste of Edinburgh –

lisa.anderson@stripecom.co.uk

Taste of Birmingham –

kate.eccles@marketingbirmingham.com

Consumer Contact Details

AEG-Electrolux

Tel: 08445 617 617

www.aeg-electrolux.co.uk

For further media information and images please contact:

Julie Farrington: 07703 291222, Susan Dean: 0118 976 1190 or Sue Hargreaves: 0118 9760030

Electrolux Press Office

pressoffice@electroluxmajorappliances.co.uk

So until now it is assumed that we all have the standard load of the seventies place settings – dinner plates, side plates, dessert dishes, cups – and saucers! Research by AEG-Electrolux and University of Bonn* has found that today’s load is very different.

More loadable space, superb cleaning (however you load it) and baskets for all kinds of differently shaped items!

AEG-Electrolux has therefore redesigned the interior and provided 10L more loadable volume to fit big dishes, pots, larger plates up to 34cm in diameter – in other words: perfect for real-life.

The new specially engineered baskets ensure that everything can be washed in the dishwasher and items are angled at such a way to get maximum coverage from the double rotation ‘Satellite Sprayarm’ which makes up 5 spraying levels to ensure perfect cleaning. This action ensures every angle is covered for outstanding performance, whatever is being cleaned.

The unique wave form baskets guarantee easier loading of all crockery and cutlery and better cleaning and drying.

There is a new ‘Hygiene’ option for items like chopping boards, knives, jam jars etc, which has a hotter final rinse to ensure complete hygiene and the new wave shape Self Cleaning Filter allows a better circulation of water to remove all food particles.

With more people living, eating and entertaining in the kitchen, noise level on dishwashers is also a very important consideration. The new AEG-Electrolux range is extremely quiet while the new top of the range model F99000MP has the lowest noise level of any dishwasher at just 39db. This is so quiet that you can’t even hear that it is on!

The new AEG-Electrolux F99000MP uses just 0.99 kWh of energy, which means that running costs are much lower and we have lowered the water consumption to just 10 litres – and by selecting the Auto programme this can go as little as 7 litres!

AEG-Electrolux F99000MP

• 12 Place Settings – XXL interior can fit a plate of 34cm diameter

• LCD Display

• 9 programmes

• Extra silent programme

• Hygiene Option

• 1-24 Hour delay start

• Flexispray spray arm &

• 3rd spray arm

• Interior light

• Cutlery Board

• 10 litre water consumption

• Auto Off

• Active Drying

• 39db Noise level

• AAA rated

• Expected to sell at £799

* The dishwashers industry standard “settings” was created back in the ‘70s and, until now, never changed. The standard is: 1 dinner plate, 1 soup plate, 1 dessert plate, 1 cup, 1 saucer, 1 glass, 1 fork, 1 soup spoon, 1 knife, 1 tea spoon, 1 dessert spoon.

The University of Bonn study in Germany, Italy, Sweden, UK, 2008 + other Observational Research across Europe

Consumer Contact Details:

AEG-Electrolux

Tel: 08445 611611

www.aeg-electrolux.co.uk

Ends

For further media information, please contact Electrolux Press Office:

Susan Dean 07778 791373 or Sue Hargreaves 0118 9760030

pressoffice@electroluxmajorappliances.co.uk

What is so controllable you can melt chocolate directly in the pan…yet has instant high heat so you can sear meat or fish in seconds? Uses heat only when the pan is on it? Is faster than gas…more efficient than any other hob…safer than any other type of hob….and you can even cook with a £50 note between the pan and the hob as the hob itself does not heat up? What can even accommodate almost any size or shape of pan? The AEG-Electrolux Maxisense Induction hob is all of these and more!

Induction hobs are here to stay and one of the most advanced induction hobs in the UK will be on show and in action at the Ideal Home of the Future brought to you by Virgin Media at Stand 1M30.

Come and see the AEG-Electrolux MaxiSense hob which features flexible induction sections, so you are no longer tied to specific pan shapes or sizes. Pans can be placed anywhere on the hob as long as the section marker is covered, eliminating the restriction of traditional specific zones. What’s more this hob also features DirekTouch controls which make temperature control even more responsive and precise.

This model, the AEG-Electrolux MaxiSense HK953400FB Induction Hob is in the shops now (seen at around £870.00). For more information please contact Electrolux Press Office,

Susan Dean 07778 791373 or Sue Hargreaves 0118 9760030 pressoffice@electroluxmajorappliance.co.uk

ENDS

AEG –Electrolux 08445 611611 www.aeg-electrolux.co.uk

Editors notes:

Induction: Heating the pan, not the burner

Induction technology offers extremely precise temperature control because it generates heat directly in the pan itself. An electromagnet beneath the glass surface creates a powerful field which heats the pan itself directly (technically, it’s a process call ‘the Joule effect’). Because the heat is generated in the pan itself, temperature can be adjusted instantly – you don’t need to take a pan off the hob to stop it boiling over.

Another advantage of induction hobs is safety. Since the burner itself doesn’t heat up, the area surrounding the pan is always safe to touch and the residual heat beneath the pan dissipates quickly. And if no pans are on the hob, the cooking zones do not heat up even if they are turned on. A temperature sensor prevents overheating and switches off the power.

Because induction cooking doesn’t have to heat up a burner first, it is also extremely energy efficient. Induction hobs recognize whether or not a pan is placed on the cooking zone and what size it is. Only the bottom of the pan is heated and not the total area of the cooking zone. This means that there’s no wasted heat from a burner that’s larger than the pan. And the moment a pan is removed, the energy field stops working and no more power is used.

 The new AEG-Electrolux Sensidry T59850 features the very latest heat pump technology for unrivalled energy efficiency. This model consumes 40% less energy than the minimum requirement for an A-rated tumble dryer, which means it costs just 19 pence to dry a full load (7kg). That’s less than the cost of a second class stamp!’

Heat Pump Dryer Efficiency = Perfect Results

Heat pump dryers not only mean dramatic energy savings, they dry garments so much more gently than traditional dryers so the results are superb! This is because the heat pump technology allows the dryer to operate at temperatures that are almost 25°C lower than comparative dryers without compromising drying time.

Energy Consumption adapted to every load**: Fewer clothes = reduced energy consumption

Humidity sensors detect moisture levels and reduce energy consumption accordingly by altering drying time. Although it is more efficient (cost per kg) to run a tumble dryer with a full load, this facility offers freedom to dry on demand without wasting energy. Additionally, a time delay function allows the dryer to operate and consume energy, during ‘off-peak’ periods making it even greener.

“Woolmark Silver Care” endorsement

The AEG-Electrolux Sensidry T59850 has been awarded the “Woolmark Silver Care” by the Woolmark Company.

Smart Features

An LC-Display offers time drying options, a delayed start alternative and updates on drying times as the Sensidry calculates the time left to dry its current load. A large drum and a light inside the dryer ensure you need never leave anything behind when you unload the laundry.

• 7Kg condenser dryer

• Sensor drying

• A rated condenser dryer – Heat pump technology

• Large LCD display

• Indication for tank, filter, condenser in display

• Delay start 20 hrs

• 21 programs

• Humidity controlled drying

• Extra long anti crease

• Drum light

• Reverse tumble

• Reversible door

• Special option

• Cupboard, iron dry programme

• Wool & silk programme

The AEG Sensidry Heat-Pump Tumble dryer is available in John Lewis at a retail price of £629.

AEG-Electrolux Tel: 08445 611611 www.aeg-electrolux.co.uk

Ends

For further information, please contact: Susan Dean or Sue Hargreaves 07778 791373 pressoffice@electroluxmajorappliances.co.uk

Electrolux is therefore delighted to introduce the Electrolux Powerglide Pet (£129.99) – designed with pets in mind.

And it’s not just Electrolux who thinks that the Powerglide is in the top of its class – it has been independently tested by Intertek (www.IntertekCheck.com – 09MK04031-2) confirming it has the best dust pick up performance in independent tests carried out against 8 comparable models.

This new model offers three key features that make it an outstanding choice for homeowners with cats or dogs:

• It offers exceptional pickup on carpets thanks to the combination of efficient airflow and the performance of the brushroll.

• It has a unique new turbo nozzle with rubber nodules which removes pet hair from stairs and upholstery with little effort.

• It is fitted with Arm & Hammer filter which is unique to Electrolux in the UK. The unique formula in this filter includes baking soda which is ‘kid and pet’ friendly and allows you to get rid of odours safely and naturally while cleaning. Ideal for homes with pets).

Electrolux Powerglide Pet Z3278AZ

• Colour: Antique steel/copper

• Cyclonic action

• Turbo nozzle with rubber nodules – this effortlessly removes pet hair from stairs and upholstery.

• One touch dust container emptying

• Comfort grip looped handle

• 3:1 stretch hose for stairs

• Edge cleaning

• 8m cord

• HEPA filter with Arm and Hammer Odour elimination

• Foot control high/low height adjustment for carpets

• 1800 watts

• RRP £129.99

Electrolux Floorcare: 08445 614 614 www.electrolux.co.uk

For more information, please contact: Susan Dean 0118 9761190 or Sue Hargreaves 0118 9760030 pressffice@electroluxfloorcare.co.uk

Share more of our thinking on www.electrolux.com

To download high res images please follow link : 

http://picasaweb.google.com/ElectroluxPhotos/HeartOfTheHome?authkey=Gv1sRgCLGev8f_xaWo9wE&feat=directlink

Imagine never having to use pans or pots again, never having to worry whether the ingredients are fresh or never having to look up a recipe in a cook book. Heart of the Home is a thought provoking vision of the kitchen of the future – an integrated solution functioning as a kitchen table, cooking surface and bar all in one.

‘Heart of the Home’ is an intelligent, amorphous, interchangeable cooking surface that adapts to user needs. When using the Heart of the Home one simply places one’s ingredients on the surface. The appliance then analyses the ingredients and presents a list of suitable recipes. After deciding on a recipe, the user marks an area with his hand to determine how large the cooking area should be. Then the desired depth of the surface is created by simply pressing the hand against the malleable material. After achieving the required width and depth it’s just a matter of setting temperature and time with a simple touch of a finger.

 Heart of the Home background

2008 was the year when, for the first time in history, more people were living in cities than in rural areas. According to the UN, the number of people living in urban areas will increase to a staggering 74 percent in 2050. As a reference, a mere 29 percent lived in cities in 1950. Electrolux has developed the Heart of the Home as an illustration of how we will lead our lives in 2050 based on a number of assumptions:

• Social needs are important: Just as today, social activities will be an important part of our lives, especially when it comes to socialising with your family and friends. The increased level of high-tech support in everyday life will also mean that we will want to experience true and real values.

• We need simplified homes: In the limited available space of future mega cities, homes will need to be flexible and able to adjust according to circumstances. The appliances of the future will need to be integrated and adjustable. We won’t have room for a whole host of products each with their own specific function.

• Societies need to be more effective: When 74 percent of 9 billion people live in cities, we have to adapt our way of living to the resources we have. We need new ways of recycling our waste. Energy efficient products and buildings will be more important than ever before.

• We won’t make it without technology: Technology is important today, but it will be a matter of survival in 2050. Technological advances are a prerequisite for us being able to have a sustainable development, environmentally as well as socially.

Heart of the Home was presented for the first time at DesignBoost in Stockholm February 12th 2010.

For more info, please contact Susan Dean pressoffice@electroluxmajorappliances.co.uk 07778 791373

The new 75cm EHG7815X gas hob in gleaming stainless steel with enamel pan supports is stylish and easy to use. The professional look ‘flat’ hob is perfect for today’s kitchen designs and its one-piece construction makes it easier to keep clean. The EHG7815X features a central, powerful wok burner, automatic ignition and front controls for safe and easy use.

Electrolux EHG7815X Gas Hob

• 75cm flat design gas hob

• Front controls – great for left or right handed cooks

• 5 gas burners including a powerful 4KW triple crown wok burner

• Enamel pan supports

• Gas safety thermocouples – the gas is cut off if the flame fails

• Integral electronic ignition

• Expected to sell at £269.00

• Available from May 2010

ENDS

Electrolux, 08445 613613

www.electrolux.co.uk

Press Information: Susan Dean 0118 9761190 or Sue Hargreaves 0118 9760030 pressoffice@electroluxmajorappliances.co.uk

 The 80cm EHD80170P features four induction zones with touch controls and individual zone timers. The extra large induction zone makes it very user-friendly and there is a useful booster setting for fast cooking. The auto heat up brings food to the boil and automatically reduces it to a pre-selected level for ease of use.

INDUCTION : Fast, Safe and very Easy to Clean

Induction hobs use an electromagnetic coil beneath the cooking zones to create an induction field which heats the metal pan on the hob. As heat is not used, the hob itself never gets hot, only the pan. The benefits of induction cooking are many: instant heat and unrivalled speed: water, for example, boils three times more quickly with induction; it is highly responsive and can move from low to high temperature very quickly; it is safer – as the hob never heats up. It is energy efficient – it only operates when the pan is on it – and cleaning is easy as nothing bakes on.

Electrolux EHD80170P

• 80cm induction hob

• Front touch controls for precise control and ease of use

• Stop + Go function – great for unexpected interruptions

• Auto Heat up – for easy zone management

• Timers per zone for easy time management

• Booster settings for fast cooking

• Extra large induction zone

• Child safety lock

• Expected to sell at £649.00

• Available from May 2010

ENDS

Electrolux, 08445 613613

www.electrolux.co.uk

Press Information: Susan Dean 0118 9761190 or Sue Hargreaves 0118 9760030 pressoffice@electroluxmajorappliances.co.uk

Please visit our brand new Competition web site which features YouTube video clips and everything you need to know on how to enter:

www.electroluxdesignlab.com

Now in its 8th year, this year’s competition: Electrolux Design Lab 2010, invites global undergraduate and graduate industrial design students to create home appliances that consider shrinking domestic spaces. Your ideas will shape how people prepare and store food, wash clothes, and do dishes in the homes of 2050 when 75% of the world’s population are predicted to live in an urban environment. Growing populations living in concentrated areas dictate a need for greater space efficiency. This year, special consideration will be given to designers that submit a design within the context of a range or suite of solutions/appliances.

Your design ideas should address key consumer requirements; being green, adaptive to time and space, and consider individualization.

As global urbanization increases, the perceived value and potential use of space in domestic environments is explored – we’re entering the second space age

Trend: By 2050 74% of global population will live in an urban environment

Design: Small doesn’t mean cheap – it means smart, efficient and innovative. Compact living as platform to explore future Electrolux solutions

Green: Emphasise importance of reducing global impact

Deadline: 1 May, 2010