Electrolux is delighted to announce that The Cube by Electrolux marketing initiative has won the prestigious Gold Award for Innovation in Marketing at the Designer Kitchen & Bathroom Awards held in London on 15th November 2012.
Last week The Bobby Moore Fund for Cancer Research UK held a charity lunch at The Cube by Electrolux. Guests included England Manager Roy Hodgson, Alastair Campbell, Robin Cousins (Olympic Gold Medallist and Dancing on Ice judge) and Matthew Wright (from Ch5’s The Wright Stuff). The lunch was hosted by Stephanie Moore MBE who set The Fund up in memory of her late husband, legendary footballer Bobby Moore, who sadly died from bowel cancer aged just 51.
Today’s consumers want outstanding results without turning cooking into a full-time job. Electrolux has 90 years professional expertise and is Europe’s leading supplier to professional kitchens and laundries. Features and functions originally created for professional chefs have been adapted for consumers in the new Electrolux Inspiration range of home appliances.
The InfinitePure induction hob from Electrolux, the world’s first fully backlit hob, offers a dramatic centerpiece for any new kitchen. That’s because the simplicity of the InfinitePure induction hob’s sleek black rectangle is retained until the hob is turned on.
Read our interview with Eros Picco, one of the guest chefs at The Cube in Milan this spring. Here Eros talks about the senses and how they inspire and influence him in his work:
The Cube by Electrolux, perched on top of the roof of Number 1 Via Ugo Foscolo in Milan is open from today. The Cube promises an unforgettable gastronomic experience, with breath-taking views of the Piazza Del Duomo from seven floors high.
Milanese architectural practice Park Associati were charged with delivering the Electrolux vision of a gastronomic experience like no other and based upon Electrolux’s Scandinavian Design heritage.
The Electrolux Cube has enhanced the landscape of Brussels and Milan. The temporary space offers an unrivalled gastronomic experience that marries great views, hints and tips personally provided by chefs that Electrolux support with professional appliances and a series of signature events to surprise and inspire guests.
The Cube by Electrolux will open in Milan from 5th December 2011 to 26th April 2012 (inclusive). The unique dining concept (launched earlier this year in Brussels, Belgium) will bring together some of the most pioneering chefs in Italy, supported by Electrolux within their own restaurants, to offer guests a magnificent view of the Piazza del Duomo and a showcase of gastronomic excellence.
