Electrolux Newsroom Asia Pacific

The Electrolux Design Lab Competition: A Preview into the Future of Compact Living


The SnailDismount WasherInstinct Vaccum Cleaner

The Electrolux Design Lab competition, now in its eighth year, has always served as a launch pad for the designers of tomorrow, providing them with a showcase to display their cutting-edge design solutions for the future world population. With 74 per cent of the global population predicted to be living in an urban environment by 2050*, space has increasingly become an immediate concern for home owners,  and also a motivating factor for designers to come up with groundbreaking food preparation, laundry and kitchen solutions.

The Snail, Peter Alwin, India
The Snail, Peter Alwin, India

This year’s competition – themed “The 2nd Space Age” – attracted over 1,300 participants from across the world (a 30 per cent increase from last year), and the task to shortlist 25 semi-finalists had been a tough one. Henrik Otto, SVP of Global Design, believes the competition provides a great opportunity for these contestants to gain valuable insight into the world of commercial product design. “At this stage of the contest, we present the 25 responses that offer the most interesting solutions for future living and best consider efficient use of domestic space”, he said.

Dismount Washer, Guo Lichen, China
Dismount Washer, Guo Lichen, China

Out of the 25 semi-finalists, eight of them hail from the Asia Pacific region, with competition submissions such as the Instinct Vacuum Cleaner by Berty Buruth from Australia, The Snail portable cooking device by Peter Alwin from India and the Dismount Washer by Guo Lichen of China.

Instinct Vacuum Cleaner, Berty Buruth, Australia
Instinct Vacuum Cleaner, Berty Buruth, Australia

Only eight finalists will be selected and invited to present their concepts to a jury of expert designers. The jury will then judge the entries based on intuitive design, innovation and consumer insight, before awarding the first prize winner with a six-month paid internship at the Electrolux global design centre, along with prize money of 5,000 Euros. The second and third prize winners will take home 3,000 Euros and 2,000 Euros respectively.

The 25 semi-finalists can (in random order) be seen at www.electroluxdesignlab.com.

World Urbanization Prospects, the 2007 Revision
United Nations, 26 Feb 2008

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