Electrolux Newsroom Asia Pacific

Archive for August, 2010

Good food starts with good appliances

Cooking a good meal doesn’t have to be stressful. That’s what chef Paul Neukirch of The Food Studio in Malaysia says. Speaking in German-accented English, he explained how it ties in with his personal kitchen philosophy – “A lot of people think cooking is very stressful but it can be fun…we want to show them it can be relaxing too.”

The Electrolux Story Part Two

The second half of our journey starts with 1965 – a very significant year as the Group’s turnover then crossed the billion kronor mark.

The Electrolux Story

Electrolux, a well-known Swedish appliance company, whose name is firmly entrenched in many consumers’ minds, was founded by Swedish entrepreneur, Axel Wenner-Gren. The company was first built on a consumer insight – the realisation that ordinary people needed help with cleaning their houses.

Always Thinking of You

Electrolux is constantly thinking of new ways to make its appliances easier to use. It’s this industry-unique approach, aptly labelled “Thoughtful Design” that has kept the Swedish home appliances giant ahead of the curve.

Ebony, the New Black: Sleek European look and new technology make for edgiest line yet

The new Ebony range of Electrolux home appliances combines the latest trends in European design with sophisticated technology to create a line of products that serve as both statements of modern design, as well as functional, easy-to-use tools for the cook at home. A new sleek look is taking centre stage as Electrolux unveils their dark and seductive range of kitchen appliances.

Interview with Electrolux’s Asia Pacific Design Director Pernilla Johansson

This week in our design interview series, we speak with Pernilla Johansson, Electrolux’s Asia Pacific Design Director and find out what makes her tick.

Unveiling the Electrolux Design Lab 2010 Jury

On the 23rd of September, at 100% Design, Earls Court, the eight finalists of the 2010 Electrolux Design Lab competition will battle to impress a panel of four expert judges. In anticipation of this eagerly anticipated showdown, we profile the members of the jury – Ineke Hans, Benjamin Hubert, Jon Marshall, and Henrik Otto – who will pick the eventual winner…

Wok-A-Holics Unite in the Philippines

Offering discounts and freebies, Electrolux Philippines is making their free-standing cookers some of the most attractive kitchen aids. Hitting the road with its Wok-A-Holic Kitchen Master competition, this friendly rivalry is a rare celebration of the culinary talents of homemakers across the Philippines.