Electrolux Newsroom Asia Pacific

Wok-A-Holics Unite in the Philippines


Wok-A-Holics 1Wok-A-Holics 2

Offering discounts and freebies, Electrolux Philippines is making their free-standing cookers some of the most attractive kitchen aids. Hitting the road with its Wok-A-Holic Kitchen Master competition, this friendly rivalry is a rare celebration of the culinary talents of homemakers across the Philippines.

There’s nothing like home-cooked food and Electrolux’s range of kitchen hobs and food preparation appliances can help turn any mere mortal into a chef! Electrolux Philippines’ new Wok-A-Holic campaign celebrates these domestic heroes – the mothers, wives, aunties, and grandmothers who love to cook the Asian way.

With cash discounts, as well as various free gifts with selected purchases, Electrolux Philippines is making it even more affordable to have a modern Electrolux kitchen in your own home. Customers will receive a free wok set and cookbook when they buy a new Electrolux free-standing cooker!

As part of the campaign, Electrolux has taken to the road with its Wok-A-Holic Kitchen Master roadshow. Showcasing the talents of homemakers, the Wok-A-Holic Kitchen Master requires competing teams (of two persons each) to prepare delicious, uncomplicated meals using basic ingredients used in Asian cooking – rice, noodles, Asian spices – and a wok. Each member from the winning team will stand to win a brand new Electrolux EKM6645X Cooker, worth Php 30,000 each.

By celebrating homemakers, Electrolux aims to give all homemakers the confidence and technology to be some of the best cooks they aspire to be.

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