Electrolux Newsroom Asia Pacific

Unveiling the Electrolux Design Lab 2010 Jury


Benjamin HubertIneke HansHenrik OttoJon Marshall

On the 23rd of September, at 100% Design, Earls Court, the eight finalists of the 2010 Electrolux Design Lab competition will battle to impress a panel of four expert judges. In anticipation of this eagerly anticipated showdown, we profile the members of the jury – Ineke Hans, Benjamin Hubert, Jon Marshall, and Henrik Otto – who will pick the eventual winner:-

Benjamin Hubert:
Benjamin Hubert graduated from the Industrial Design and Technology at Loughborough University in 2006. In 2007, he opened his London based studio specialising in industrial design across the furniture and lighting sectors. Benjamin has received a number of prestigious awards including the following: Design of the year (British Design awards 2010) Best Product (100% design/Blueprint awards 2009) Homes and Gardens Young designer (Design Classic awards 2010) and EDIDA International Young Designer of the year 2010.

Ineke Hans:

Dutch designer Ineke Hans graduated from the RCA in London (1995). In 1998, following 2 years at Habitat, Ineke founded her own studio; INEKEHANS/ARNHEM. From here, Ineke works with a small team on 3D projects (furniture, jewellery and architectural projects) as one-offs, limited editions or mass produced items. Ineke’s work centres around pictograms and archetypes that are clear and almost graphical. The emphasis is on intelligent use of materials and techniques, innovation and connecting human habits, functionality, poetry and historical contexts. Some of her clients include Royal VKB, Cappellini, Offecct, Ahrend and Lensvelt.

Henrik Otto:
Henrik Otto joined Electrolux in 2004 and is currently the Senior Vice President of Global Design at Electrolux. He heads up a team of some 150 design professionals working at the company’s design centres in Sweden, the United States, Brazil, Italy, Singapore, and Australia. His approach focuses on the company’s “Thoughtful Design” strategy, which is based on developing and applying consumer insights into all aspects of a product’s design: its functionality, usability, visual appearance, and more. Electrolux has won numerous leading design awards, including several red dot and iF design awards.

Jon Marshall:

Jon graduated from the Royal College of Art in 1996 with a Masters degree in industrial design and has over 14 years expertise in industrial design. He has previously worked at internationally acclaimed design studios Pentagram London and Ross Lovegrove. Jon joined BarberOsgerby and Universal Design Studio in 2003 and has developed some of BarberOsgerby’s most iconic pieces such as the Hula Stool, De La Warr Pavilion Chair, Tab Lamp and Iris tables. Jon also directs projects for clients such as Levis, Coca Cola, Sony and Panasonic.

About Electrolux Design Lab 2010
Over 1,300 entries were submitted by students from 50 countries, all hoping to win the grand prize of a six-month paid internship at the Electrolux global design centre and £5,000. A second prize of £3,000 and third prize of £2,000 are also on offer. To find out more about the Electrolux Design Lab 2010 finalists from Asia, please visit http://newsroom.electrolux.com/apac/2010/07/15/eight-finalists-unveiled-2010-design-lab-competition/.

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