Electrolux Newsroom Asia Pacific

The Electrolux Story Part Two


Trilobite 2.oElectrolux Design LabZB2902 Ergorapido 2in1

The second half of our journey starts with 1965 – a very significant year as the Group’s turnover then crossed the billion kronor mark.

The other milestones that followed are:

1968 – The Group’s head office moved from the city of Stockholm to the factory premises at Lilla Essingen.

1969 – Electrolux’s first subsidiary in the USA was set up. Subsidiaries were also established in Hong Kong to sell Electrolux products in the Far East. At the same time, the environment began to occupy a central position in public debates.

1971 – The Electrolux white goods range underwent a large-scale face-lift as there was an emerging trend for coloured white goods.

1974 – The vacuum cleaner producer NUE – National Union Electric/Eureka – was acquired. This deal made Electrolux the world’s number one producer of vacuum cleaners.

1980 – The Group’s total turnover hit close to SEK 23 billion.

1984 – The acquisition of the Italian company Zanussi, together with its subsidiaries in Spain, made Electrolux the unquestioned leader in the European market for household appliances.

1986 – The Group’s total annual sales were SEK 53 billion.

1991 – The “Low-Energy Refrigerator”, which halved energy consumption for the user, was launched.

1993 – Totally CFC-free refrigerators were launched. A closed system was designed for completely recycling old refrigerators. Group sales exceeded SEK 100 billion.

1994 – The Electrolux Group celebrated its 75th anniversary.

2000 – The Group bought back the rights to the Electrolux brand in North America, which was sold in 1968. The Group bought over Email Ltd., Australia’s largest appliance company, and became the market leader in Australia.

The Trilobite 2.o today

2001 – Electrolux introduced the first self-going vacuum cleaner, the Trilobite, on the market.

2003 – The Electrolux Design Lab was established as an annual global design competition for undergraduate and graduate design students to present innovative ideas for household appliances of the future.

ZB2902 Ergorapido 2in1: New and improved features, always within reach.

2004 – The first Electrolux rechargeable handheld vacuum cleaner, the Ergorapido, was launched. A second generation model was released in 2007. Electrolux household appliances were honoured with six Good Design™ awards, by the Chicago Athenaeum Museum of Architecture and Design.

2005 – Electrolux Favorit (dishwasher), Electrolux CaFamosa (espresso machine), Electrolux Wine Keeper, Electrolux Oxy3system (vacuum cleaner) and Electrolux Ergorapido 2-in-1 (instant vacuum cleaner) won “Red Dot” Design Awards at the 50th edition of the Red Dot Design Awards.

2006 – Electrolux introduced the first steam tumble dryer, the Iron Aid Dryer.

2007 – Electrolux received the prestigious Sustainable Energy Award in Corporate Commitment Category from the European Commission, which acknowledged the Group’s ongoing efforts to reduce energy consumption of products, factories and services. The Ultrasilencer Green vacuum cleaner, which uses 33% less energy and is made with 55% recycled plastic, was launched.

2008 – Electrolux was presented the Globe Award 2008 by Her Royal Highness, The Crown Princess of Sweden. The Globe Forum Business Network commended Electrolux for best integration and transparency of corporate social responsibility in business operation and reporting. The Inspiro oven was launched. In a survey by Report Watch – the only report ranking annual reports on a global basis – The Electrolux Annual Report for 2007 ranked number one among 500 international listed companies. In the Annual Report, released in March 2008, Electrolux was reported to have 56,898 employees, annual sales of SEK 105 billion, 40 million sold products and a presence in 150 markets.

Present – For 91 years now, Electrolux has been thinking of its consumers, focusing on innovations that are thoughtfully designed, based on extensive consumer insights, to meet the real needs of consumers and professionals. For the future to come, this remains the company’s guiding principle. Today, Electrolux knows that people want flexibility, convenience, sustainability and beautiful design in their homes and lives. That is why the company is focused on innovating, developing and providing products that meet these requirements.

Save and share this post