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Who’s your favourite Electrolux Design Lab finalist?


Electrolux Design Lab ‘People’s Choice Award’

Vote for them online now at www.electrolux.com/designlab and your favourite designer could be the winner of the 2010 Electrolux Design Lab ‘People’s Choice Award’.

Voting is open to everyone (restricted to just one vote) and will end by 23rd September. Check out the YouTube video and vote now.

“It’s always interesting to see which design is chosen by those following Electrolux Design Lab online and compare it to the jury panel observations on award day,” said Henrik Otto, SVP of Global Design at Electrolux. “Good design polarises opinion and offers an aesthetic curiosity so the online winner would have submitted a concept that truly captures the imagination.”

The eight finalists in this year’s Electrolux Design Lab competition come from eight different countries: Australia; China; France; India; Iran; Russia; Sweden and USA. Together, they will present their living solutions on 23rd September at 100% Design, Earls Court, London.

An esteemed judging panel of design professionals made up of Dutch designer Ineke Hans, SVP of Global Design at Electrolux Henrik Otto, Studio Director of BarberOsgerby Design Studio Jon Marshall and UK designer Benjamin Hubert, will judge them on intuitive design, innovation and consumer insight.

The winner will bag a six-month paid internship at an Electrolux global design centre and 5,000 Euros. The first runner-up wins 3,000 Euros and the finalist who comes in third recieves 2,000 Euros.

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