Electrolux Newsroom Asia Pacific

Washing Dirty Linen In Public For A Good Cause


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A parking lot in the city of Cebu, Philippines was transformed into a giant wash house to celebrate Electrolux’s biggest charity washing event. Called “A Thousand Kilos More of Old Clothes and Fresh Starts”, the event was organised to benefit the charity institution, Tabang Patrol.

It was the second time Electrolux has organised such an event, and this year’s charity wash was its biggest yet, with over 5,000 kgs of clothes washed, dried, ironed and donated to the cause.

Ten pairs of Electrolux washers and dryers, as well as an ironing station were set up during the event. Celebrities like ABS-CBN Cebu News Anchor Atty. Haide Acuña, Cebu CITOM Head Jack Jackosalem, ABS-CBN Cebu Kapamilya Ka Winner Ka Hosts Roy Empleo and Neda Avinante turned up to show their support by washing and ironing the donated clothes.

The charity washing marathon was part of the Electrolux Wash-a-Palooza campaign, a fun-filled series of activities that celebrates Electrolux innovative washer and dryer lines through exciting promos and events.

“The Wash-a-Palooza campaign is like throwing our consumers a party in the stores with freebies and discounts, and showing them how our washers and dryers have been designed to help them do their laundry more conveniently to give them time to celebrate more in life,” said Terry Sales, Marketing Manager of Electrolux Philippines.

For photographs of the event, log on to www.facebook.com/thelittlewhitebook

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