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10 Questions in 10 minutes – Lyndon Craig


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Our designers form an integral part of our business at Electrolux, with their ideas shaping and inspiring our products. This week, we speak with Lyndon Craig, Electrolux Design Manager and find out how his ideas are inspired by science and nature.


Lyndon Craig

1. Describe yourself in under 50 words.

A creative and optimistic industrial designer who seeks challenging work, good food and a relaxed lifestyle.

2. What inspires you?

Nature, science & physics – I am constantly amazed at how intricate the universe is, how perfectly it works, and how beautiful everything is, from atoms to galaxies.

I am inspired by human ingenuity – whenever I see something done in a new way it inspires me – and gives me confidence that I can also create something new.

3. Who inspires you?

Designers, scientists, engineers, writers, artists – I find inspiring individuals in just about any discipline that I look into.

4. When did you decide you wanted to become a designer?

A computer told me to become a designer – seriously.

The first time I had ever heard the term Industrial Design was from a computer program that suggested possible careers based on your interests and skills. I had never really thought about how products were actually designed, so I looked into it, and realised that design and I were perfectly matched.

5. 1000h. 1200h. 1400h. 1600h. Tell us what typical activities you’d do during these time slots as a designer.

1000h: This is a good time to be creative.  Grab a coffee, maybe even some cake, and do some sketching.

1200h: Lunch, I love to eat right at 12 – it’s a fitting way to mark the passing from morning to afternoon.

1400h: Early afternoon is a great time to really get some work done.  Schedule meetings, call colleagues, review designs – this is when you get things resolved.

1600h: This is a great time to think big – round out the day exploring new opportunities, working on strategies, or developing concepts.

6. What are some of the biggest challenges for young designers?

Undoubtedly one of the biggest challenges is finding a job where you get to use all the great skills that you have spent the past years developing.  But when you do, it’s very rewarding.

7. What’s your favourite part of design? Which do you like best and why?

My favourite parts are at either end of the design stage – firstly the highly creative period where you are widely exploring different concepts – sketching, debating, and thinking big.

My other favourite part is when you know exactly what you are going to do, and you begin to zoom in and resolve the design.  Putting the finishing touches on a design is very satisfying.

8. How do you approach design assignments? Is there a personal routine or traditional technique that you apply?

I do a lot of my design thinking on Post-It notes – it lets you be very fluid in your process, and it helps to spatially map ideas.  It’s not a new technique, but it’s a good one.

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9. How do as a young designer go about improving yourself?

I look all around me for inspiration – I read a lot, visit museums and galleries. I keep up with the latest in design, and I try to bring this entire stimulus together in my designs.  If you are only looking into the world of design for your inspiration, you are limiting yourself.

10. I want to feel like I have made a difference before I’m 40.

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