Electrolux Newsroom Asia Pacific

Electrolux Singapore’s first Concept Store opens at IMM

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Dr Suresh Balan, President, Electrolux Major Appliances, East AsiaMs Pernilla Johansson, Design Director, Electrolux Asia PacificYoung Lim, Editor, of Singapore Tatler Homes

Electrolux played host to members of the media at the opening of its first Concept Store. Located at IMM, a popular shopping destination in western Singapore, the store features the latest innovations and designs in home appliances from Electrolux.

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Dr Suresh Balan, President, Electrolux Major Appliances, East Asia (right) with Lim Fong Wei, Lifestyle Editor, Lianhe Zaobao (left)

The event kicked off with a welcome address by Dr Suresh Balan, President, Electrolux Major Appliances, East Asia. The audience was then regaled with delightful insights and anecdotes behind the conceptualisation and thoughtful design of Electrolux products by Ms Pernilla Johansson, Design Director, Electrolux Asia Pacific. Highlights of the presentation included the Ebony Collection and the Keyhole Gas and Induction Hob, both of which clinched top accolades at the prestigious 2010 Singapore Design Awards.

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Ms Pernilla Johansson, Design Director, Electrolux Asia Pacific

In celebration of the Ebony range as well as embracing the Electrolux philosophy of Thoughtful Design, members of the media were invited to create their very own Ebony cupcakes. Many of the participants showed off a great deal of creativity, decorating their Ebony cupcakes with hearts, fudge and sprinkles.

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Young Lim, Editor,  Singapore Tatler Homes

Come experience the Ebony range and the Keyhole Hob and many other thoughtfully designed home appliances. The Electrolux Concept Store is located at unit 02-04 of IMM and is open daily from 11:00 am to 9:00 pm.

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The Electrolux team at the Singapore Concept Store

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