Electrolux Newsroom Asia Pacific

The World of Design and Designers Part 2


The Laws of Simplicity by John MaedaEmotional Design by Donald A NormanElements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships by Gail Greet Hannah

Our first list was so popular; we’ve decided to come back with another. This time, we bring our focus on books that explore the emotional impact design has in our lives.

1. The Laws of Simplicity by John Maeda

1 The Laws of Simplicity

Less is more – that’s what this book touts as it explains why the concept of simplicity is an essential part of human thought and perception. Maeda uses his theories to outline practical applications of this concept to business, technology and other aspects of everyday life.

2. Emotional Design by Donald A Norman

2 Emotional Design by Donald A Norman

How do our emotions affect what we buy and use? This book will explain the different levels of how humans react to design and will also give insights into how designers can create products that leave consumers saying “I want that”.

3.  Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships by Gail Greet Hannah

3 Elements of Design

A book which encourages the reader to go through a series of exercises that helps them develop an ability to see dimensionally. The exercises range from manipulating simple design forms to the creation of complex solutions to difficult visual problems. The book also includes a commentary along with selected student solutions.

4.  A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need by Jennifer Visocky O’Grady

4 A Designer’s Research Manual

Researching your project thoroughly can make the difference between a good or bad design. The manual explains what design research is, why designers should do it and how to apply it to design work.

5. Designing Design by Kenya Hara

5 Designing Design by Kenya Hara

Incorporating empty space into a design can be just as important as those little flourishes. The author dissects how empty space has a firm foothold in the visual and philosophical traditions of Japan. He also shares with readers how to use empty space in their designs to the best advantage.

6. Design Secrets: Products 2 by Lynn Haller, Cheryl Dangel Cullen

6 Design Secrets products 2

Showcasing 50 design projects, this book tracks their design progress from conception to completion, giving readers a behind-the-scenes’ look at what it takes to create and produce award-winning products. From electronic gadgets for the kitchen to high-tech equipment, this book will serve as the perfect companion for the working product designer and the student of product design.

7. Deconstructing Product Design: Exploring the Form, Function, Usability, Sustainability, and Commercial Success of 100 Amazing Products by William Lidwell, Gerry Manacsca

7 deconstructing-product-design

Examining 100 extremely successful products, the book takes readers through the factors that made these products stand out in a crowded marketplace. One unique feature of this book is that it also highlights elements of the unsuccessful products, dissecting why they did not meet their developer’s expectations.

8. Materials and Design, Second Edition: The Art and Science of Material Selection in Product Design by Michael F Ashby, Kara Johnson

8 Materials and Design

Touted as a “user-friendly” instructional guide, this book explores the scientific and systematic crafting of products using various materials like wood, metal and plastics. The individual chapters concentrate on multi-dimensional issues, how to shape joints and surfaces and also includes why some materials are more suitable for certain projects than others.

9. Designing for People by Henry Drefuss

9 Designing for People

Written by one of America’s most prominent designers, this book serves up a mixture of professional advice, case studies, design history, black-and-white photos and the writer’s sketches. The author’s take on ethics and design responsibility also makes this a relevant read for today’s designers.

10. Becoming a Product Designer: A Guide to Careers in Design by Bruce Hannah

10 Becoming a Product Designer

Becoming a product designer can be one of the most exciting but challenging opportunities you can get. This visual guide cuts through the myths and uncertainties surrounding the industry, providing unique, in-depth material on educational training, portfolio preparation, career possibilities, as well as the business aspects of product design, giving readers a taste of what to expect when they start their careers.

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