Electrolux Newsroom Asia Pacific

Electrolux Philippines spices up with its first Concept Store


The Electrolux Concept Store in the Philippines was launched amidst much fanfare and excitement on 23 October, at Parkmall in Mandaue City, Cebu. Showcasing the latest in Electrolux home appliances, the range of products included air conditioners, kitchen appliances, vacuum cleaners and washing machines. For consumers to interact with and learn more about the home appliances, the store features a multimedia system with videos and key product information and spots a sleek interior.


The Façade of the Electrolux Concept Store

“We chose Cebu as the site for the first Electrolux Concept Store because it is one of the most developed provinces in the Philippines. This store is a clear indication of our drive to expand and cement our position as a global leader in home appliances,” commented Malu Estaris, General Manager of Electrolux Philippines.


Stepping Inside the Concept Store

A unique highlight of the launch was a special cooking demo featuring the champions of the Manila Wok-A-Holic competition. The winning chefs whipped up their specialities and guests helped themselves to the sumptuous spread.


The Wokaholics Champions Cooking Demo


The Electrolux and the First Family Management Teams

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