Electrolux Newsroom Asia Pacific

Styling with Black – the new essentials for the contemporary home

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Electrolux Ebony Kitchen CollectionScott King, Senior Design Manager, Electrolux Asia PacificElectrolux Ebony Kitchen Collection

Timeless, elegant, luxurious. These are the words that come to mind when one comes into contact with the new Electrolux Ebony Kitchen Collection. Gone are the days when black is associated with negativity, so today the colour holds the same allure and prestige that you would attribute to a black designer suit or evening dress.

The versatility of black allows it to blend with a myraid of interior designs and home decor. It moves away from ‘hiding’ appliances, and embraces each piece as a statement of artelier design and craftsmanship.

Electrolux Ebony Kitchen Collection 01

Explained Scott King, Senior Design Manager, Electrolux Asia Pacific, one of the creative brains behind the Ebony Kitchen Collection: “The focal point of most modern living spaces has become the typically large black plasma screen that dominates the living area. Consumers have accepted black as part of their living space, and are more comfortable with the same level of contrast in the kitchen. The Ebony Kitchen Collection gives a completely new edge and sophistication to kitchen appliances. The versatility of black glass allows the Collection to blend seamlessly with the dark stone surfaces or contrast brilliantly with other colours.”

Scott King

Scott King, Senior Design Manager, Electrolux Asia Pacific

The attention to detail is evident in the Ebony Kitchen Collection. A showcase of both panache and power, it features brushed steel handles that provide a beautiful contrast against the piano-black glossy surface, as well as cutting edge, user-friendly touch electronic controls for all types of cooking. Clean lines and the consistency across the range of ovens, refrigerators and dishwashers provide home-owners with a sleek and seamless kitchen that one can be immensely proud of.

Electrolux Ebony Kitchen Collection 02

Added Scott King: “Black is timeless – from catwalks to cars. It has a sense of luxury, a richness that requires very little additional embellishment.”

With the Ebony Collection, the kitchen becomes the perfect social space and the focal point for gatherings with family and friends. The range has recently been awarded the Gold Accolade in the Industrial Design (Home Appliance) category at the prestigious Singapore Design Awards 2010.

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