Electrolux Newsroom Asia Pacific

Greener ‘Whites’ for your home and the environment

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Products marked with this symbol are part of the Electrolux Eco-rangeElectrolux washing machines feature cold wash options and jet systems that help you save energy and waterElectrolux induction hobs are 40% more energy efficient than normal cooktops

Eco-friendly, green, sustainability. These terms have been tossed around by the world’s media and numerous organisations for a while now. Green messages and initiatives are everywhere these days. From organic foods to recycling, hybrid cars to eco-towns, people, businesses and even governments are all rallying behind the environment.

Why exactly is the voice for a green, eco-friendly culture growing louder? Everyone has surely watched a disaster movie before. Remember 2012? While Mother Nature may not wreck havoc nearly as dramatically as portrayed in the movies, the state of our communal habitat is still declining nonetheless.

The signs are all there for us to see – from the melting of the glacier ice in Greenland to increasing incidents of floods, droughts, severe storms and wildfires than ever before. And the list goes on. Our populations have expanded rapidly over the years, as has technology and our drive for wealth and comfort. That is clearly evident. What is often ignored however is the growing impact of sustaining these appetites and the ecological footprint we leave behind.

Increased energy and water usage, carbon emissions, pollution; the indicators clearly demonstrate the damage that is being inflicted upon the planet. Electrolux recognizes these indicators and is committed to effect a change wherever we can.

‘Thinking of you’ goes beyond the present. It is our commitment to you, to your children and your children’s children – a commitment to give all future generations a green environment and a better world to live in.

Electrolux’s Eco-Range of appliances provides best-in-class energy and water performance to help make a difference in our world’s environment. This is because we acknowledge the need for sustainable development.

Eco-range symbol

Products marked with this symbol are part of the Electrolux Eco-range

To even further minimize environmental impact, Electrolux has appraised all elements of the supply chain. Materials, production processes and logistics have been analysed and improved to reflect our long-standing environmental commitment.

From our washing machines that come with cold wash options to help you save energy and jet systems that help you save water, to our induction hobs that are 40 per cent more energy efficient than normal cooktops, Electrolux is constantly innovating to find newer and greener solutions.

Electrolux washing machines

Electrolux washing machines feature cold wash options and jet systems that help you save energy and water

Induction hob

Electrolux induction hobs are 40% more energy efficient than normal cooktops

These solutions don’t just help you conserve the environment, they also help you to improve your health, pad your bank account and ultimately improve your overall quality of life. Going green is beneficial to you on a much more personal level than you think.

Yet with so many benefits for going green, we still hear common excuses like “What difference can one person or household make?”

Just as what we at Electrolux have accomplished is a sum of all our efforts, so is the green movement a sum of all of yours. Every little bit goes a long way. Change is always effected one small step at a time.

“Why go green,” has been asked so often over the years. We believe the real question should be “why haven’t you?”

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