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Love is all around


In Japan, chocolates are the currency of affection on Valentine's Day.Whites goods for White Day!

The prices of flowers have sky rocketed, restaurants are rolling out their special set dinners and chocolates are piling up in the display windows of candy shops.

It’s that time of the year again where the whole world gets caught up in the euphoric celebration of love. Valentine’s Day is coming! But are you stuck thinking of how to celebrate this wondrous day? Here are some interesting celebrations from around the region!


The usual practice of cards, presents, flowers and dinner dates is uncommon in Japan. Instead, in most offices, Japanese ladies give chocolates to their male co-workers. The significance of her affections to a particular person is represented by the type and amount of chocolate that she gives.


In Japan, chocolates are the currency of affection on Valentine’s Day.

Credit: Kirti Poddar

The chocolates are known as giri-choko or “obligation chocolate” as the women feel obliged to give chocolates to all their male colleague. Unpopular male co-workers receive chō-giri choko or “ultra-obligatory” chocolate, which are just cheaper chocolates. This is in contrast to honmei-choko or “favourite” chocolate given to a loved one.

As you can imagine, this can amount to quite a lot of money spent on chocolates. In fact, Japanese chocolate companies make half their annual sales around this time of year.

So ladies, if you’re planning on celebrating Valentine’s Day this way, why not heat up your Electrolux Inspiro oven, make space in your Electrolux e:line collection refrigerator and make your own chocolates!

As for the guys, celebrations dictate that you have to return the favour to those who gave you chocolates on Valentine’s Day. This “reply day” takes place on 14 March  and is known as White Goods Day (Hint! Hint!).

white goods

Whites goods for White Day!

Men are expected to return gifts of a much greater value on White Day as a display of affection. Not returning the gift is perceived as the man placing himself in a position of superiority.

South Korea

In South Korea, celebrations are similar to Japan. However, on 14 February, men who do not receive any gifts go to a Chinese restaurant to eat jajangmyeon or black noodles to “mourn” their single life. This is known as Black Day.

The South Koreans also take love to be a year-long affair with the 14th of every month marking a love-related day, although most of them are obscure. From January to December, there is: Candle Day, Valentine’s Day, White Day, Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day and Hug Day.


Valentine’s Day in Thailand has more to do with tying the knot. Valentine’s Day is the favourite day for many superstitious lovers to register their marriage in Bangkok’s Bang Rak neighbourhood. The village’s auspicious name, which means “Village of Love” is thought to bring the couple long-lasting love and commitment.

The more adventurous couples literally take the plunge by descending into Thailand’s deep blue. Pak Meng Beach in Trang province is a popular destination for couple’s to say “I do” using diver’s sign language on Valentine’s Day.

If you are planning to tie the knot or buying a wedding gift, why not check out the latest thoughtful design innovations at your nearest Electrolux concept store or retailer?

So how will you be celebrating Valentine’s Day this year?

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