Electrolux Newsroom Asia Pacific

Electrolux Philippines wins at the PANATA Awards for the second year running


Congratulations Electrolux Philippines!5,000 kilos worth of clothes washed, dried, ironed and donated.Big smiles from big hearts

Congratulations to Electrolux Philippines for winning the Philippines Association of National Advertisers Truth in Advertising Awards (PANATA Awards) for the second year running.

electrolux award

Congratulations Electrolux Philippines!

“Panata” is a Filipino word that means vow, promise or oath. The PANATA Awards is an annual recognition programme for outstanding work to promote positive Filipino values like love of family, respect of elders, philanthropy and generosity.

Electrolux Philippines won the award for the “A Thousand Kilos for Heavy Load & Lighter Hearts” event that was held last August.

event photo

5,000 kilos worth of clothes washed, dried, ironed and donated.

The event saw a parking lot in the city of Cebu, Philippines, transformed into a giant washhouse, and was Electrolux’s biggest charity washing event. Donations of clothing from Cebu celebrities, media personalities and residents were collected for the charity event’s beneficiary, Tabang Patrol.

Ten pairs of Electrolux washers and dryers, as well as an ironing station were set up during the event with ABS-CBN celebrities turning up to show their support by washing and ironing the donated clothes.

electrolux event 2

Big smiles from big hearts

It was the second time Electrolux has organised such an event and it was just as successful with 5,000 kilos worth of clothes washed, dried, ironed and donated to the cause.

The charity-washing marathon was part of the Electrolux Wash-a-Palooza campaign, a fun-filled series of activities that celebrates Electrolux’s innovative washer and dryer lines through exciting promotions and events.

Electrolux is proud to have won such a prestigious award, especially one that recognises efforts and contributions to charity and the community

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