Electrolux Newsroom Asia Pacific

Career Women and Domestic Divas – Modern Help For the Modern Asian Woman

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ZB2904X Ergorapido Plus for a quick clean-up and a spotless home!An intelligent washer helps save time for busy executives. Dolly Chin’s choice for the home appliance that helps her most!

More than one hundred years ago, women were fighting for their rights to work and vote. Today, women are fighting very different battles. Asian women especially, have come a long way – building successful careers, and looking after their families.

But even with the increased successes and recognition outside of the home, many Asian women have not scaled back on their work on the home front. Many still have to ensure that their homes are clean, family meals are prepared, and every piece of clothing is clean, fresh and well-pressed.

It’s amazing how modern Asian women juggle these many responsibilities each day. How do women excel at their workplace and be domestic goddesses as well?

Some may choose to tap on family members like parents or spouses for help, others hire domestic helpers to keep their homes in order. But one common, undeniable help is that of their trusty home appliances.

Modern Asian homes are kept spick and span with technologically advanced home appliances – some more advance than others of course. There is a host of appliances to vacuum, wash, dry, freeze, cook and iron out every crease in the home.

So what is the working woman’s best pal?

We ask four working women from Electrolux to tell us their most indispensable home appliance — the home appliance they rely on to become that quintessential career woman and domestic diva.

For Pernilla Johansson, it’s the 900mm Maxisense induction Cooktop to whip up delectable meals! “It’s beautiful, incredibly fast, allows direct temperature control, and it’s safe,” says Pernilla, a mother of two children, who is also Design Director for Electrolux Asia Pacific.

Choosing one home appliance wasn’t easy for Marketing Executive, Ginny Lee, so she settled on two — her powerful Electrolux vacuum to keep the house spick and span, and a piping hot oven to bake some mean pies for her love ones at home.

ZB2904X-Ergorapido-Plus

ZB2904X Ergorapido Plus for a quick clean-up and a spotless home! Alice Poh’s choice of must-have home appliance for mums!

Administrator Alice Poh says the Electrolux Ergorapido is her best helper because it’s  convenient,  doesn’t  take up too much space, and helps ensure every strand of hair is cleaned up. This means Alice’s home can be the clean haven she so desires for her child.

An intelligent washer helps save time for busy executives. Dolly Chin’s choice for the home appliance that helps her most!

Like all busy mums, Dolly Chin, Electrolux Asia Pacific’s Head of Marketing, is also always hard pressed for time. So for Dolly, her Electrolux washer, the intelligent Time Manager is her great help. “It’s amazing that I can plan to do the laundry before going out or after getting home,” Dolly enthuses, and her hope is that she and other busy mums will soon be able to activate their home appliances remotely using mobile devices like handphones and laptops!

The mums have spoken and you can be sure that the team at Electrolux is dreaming up the next handy home appliance for busy, successful women right this moment!

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