Electrolux Newsroom Asia Pacific

World Water Day: How water efficient is your home and lifestyle?


Electrolux T-Drive-EWT905

Come 22 March , many governments and private organisations as well as people all around the world will commemorate World Water Day. The theme this year is ‘Water For Cities, The Urban challenge’. So what are you doing about the water situation right in your own home?

The focus of World Water Day 2011 is on the impact of rapid urban population growth, industrialization, climate change, conflicts and natural disasters on urban water systems. This is the first time in human history that most of the world’s population lives in cities. 3.3 billion people to date, and the urban landscape continues to grow. The challenge today is to get more people to care about urban water management.

While this seems like a colossal undertaking, instead of feeling helpless, there are really simple steps we can all take and contribute as individuals.  Perhaps our actions may not fit so directly into the World Water Day 2011’s goal, but that’s not a good enough reason for not trying to ensure we do our bit to conserve water for the survival of our world.

If you look back to your younger days, before it became “fashionable” to talk about environment and water conservation, even before the green movement became the “In” thing, you probably would have had a family member, perhaps your grandmother, mum or uncle who was highly conscious of not wasting water.

Some simple steps they took then included reusing water from the washing of vegetables to water plants; or collecting rain water to wash the floor; or, bathing by scooping up water from a pail so you don’t use more than you should.

Fast forward to today and many people have become oblivious to the amount of wastage going on in their own homes. Lifestyles and habits become entrenched and people become less conscious of the need to do their part, however small. Did you know that by reducing water consumption by 10 litres a day, we will be able to save enough water to fill more than 6,000 Olympic-size swimming pools in a year? 10 litres isn’t difficult. It may be as simple as cutting short your long showers or turning off the shower as you soap and scrub.

Besides showering, doing the laundry is another activity that uses large amounts of water. The washing machine isn’t necessarily a bad thing, and hand washing your laundry isn’t always the way to conserve water. The question is what type of washer you use. Is it water efficient? Similarly, if you hand wash your clothes and use up many buckets of water to rinse off remnant detergent, the use of water isn’t efficient too and you may use up even more water than an intelligent washing machine designed to clean while optimizing the use of water with technology.

For example, can your machine vary the amount of water used according to the wash load? Are you able to wash smaller loads without using the same amount of water meant for a normal load? How water efficient is your washer?

T Drive EWT905

The Electrolux T-Drive EWT905 washer

The Electrolux T-Drive is one example of a washer that cares for your clothes as much as it does the environment. The Eco Rinse Programme is an option for smaller loads, ideal for today’s smaller households. Its clever design technology works by spraying water only in small pulses followed by the spinning of the washbowl after each pulse to remove dirty water from clothes to ensure clothes are clean with up to 50% savings of water used on extra rinse cycles. The Electrolux Superior Wash too has a Jet Recirculation System to allow for better water flow to ensure clothes are washed cleaner and water is saved with Eco Rinse.

Electrolux is committed to give consumers the best laundry care they desire and deserve without compromising on the need for water efficiency. So do your part, however small it may be. And it can be as simple as changing the way you do your laundry.


Statistics on increase in world population living in cities: www.unwater.org/worldwaterday

Save and share this post