Electrolux Newsroom Asia Pacific

When it comes to cleaning, only Electrolux gives your home the clean sweep you desire!


Brooms awayDynamica Bahama Blue zs320 and Gooseberry Green zs321 0

A new broom sweeps clean. You’ve probably heard that saying before. But in reality, it’s the vacuum that really gets the dirt and dust out of your home!

Electrolux Thailand recently set many people thinking with the thought provoking tagline “Ban the Broom!” at the recent launch of the Dynamica stick vacuum.

Brooms Away!

Brooms away!
Photo Credit: Junichiro Aoyama

The idea may seem far-fetched when taken literally, but if you think about it, you’ll soon realize that the broom is no longer an ideal cleaning solution if you prefer to have a clean and hygienic environment for you and your loved ones.

Consider this for a moment: When was the last time you saw a broom being used in locations where cleanliness is paramount e.g. hotels, restaurants, hospitals, etc.  Why? Sweeping is quite simply moving and redistributing dirt and dust from one place to another.

Here are some points to consider on why you should make a permanent switch from the traditional broom to the handy vacuum cleaner:

  • Unlike brooms, your vacuum cleaner will be able to handle most surfaces including carpeted surfaces
  • Fine dust is swept up into the air instead of being picked up when you sweep Have you noticed your children or pets sneezing when you sweep? Try this test: sweep under strong light to see the amount of dust you have swept up in the air
  • Re-circulating dust in your room by sweeping is especially harmful for young children and the  elderly with respiratory problems
  • Hair and clumps of dust often get stuck to the bristles in your broom. This not only hampers cleaning, but the clumps may also fall off when you clean under the table or sofa
  • Don’t you just hate it when a sudden gust of wind puts all your efforts to waste after you’ve painstakingly swept up all the dirt and dust into a neat pile?



Convinced?  The benefits of a vacuum are overwhelming when you think about it, especially with the all-new Dynamica. Here are some reasons why:

  • Cleans up hard floors and carpets without having to change accessories or nozzles
  • Is powerful enough to suck up and contain even the tiniest of dust that you can hardly see
  • Has a motorized hard brush that makes cleaning even more effective
  • Maneuvers easily with its swivel nozzle to clean those hard-to-reach corners and in between furniture
  • Is ergonomically designed for a more enjoyable cleaning experience

This ultra slender, stylish and high performing stick vacuum along with Electrolux’s amazing range of vacuums, will make cleaning your home both rewarding and enjoyable every time.

So grab your Electrolux vacuum cleaner and create that ideal clean haven for you and your family today.

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