Electrolux Newsroom Asia Pacific

Doing our homework so you can rest (and sleep) easier


UltraSilencer Green ZUSG3000

How often have you been wowed by a product and its exciting list of features when you bought it, only to find it less than ideal after you’ve brought it home and the initial excitement wears out?

So the next time you’re out shopping, especially for household appliances that should make your life easier, ask yourself:

  1. Does this product really meet my needs and wants?
  2. Do I really see myself using this gadget or appliance regularly?
  3. Do the amazing features and technological breakthroughs truly matter to me?

When you answer these honestly, you’ll realise the products that stand out for their usability and effectiveness are often backed by a strong research culture.

At Electrolux, it’s not a race to push out the latest technologically advanced product to consumers and about outdoing the competition.   The Electrolux obsession is about making products that truly make a difference in the lives of consumers. But what does this mean? Quite simply, it means we do our ‘homework’.

One example of this is the recent Ultrasilencer Sleep Study that was done.  Would you have linked the noise from a vacuum cleaner with sleep quality? Well, the Electrolux team did.

Why? Because consumer insights have revealed that the time of day no longer dictates when people clean their homes. People are living in increasingly compact homes where living spaces are more open and cleaning takes place whenever there are ‘pockets of free time’, even late at night. So a silent vacuum cleaner would ensure that all at home can still enjoy the peace and rest they need even while cleaning takes place.

A sleep study, called a polysomnography was carried out to record changes that occur during sleep with the vacuum cleaner turned on. Researchers measured brain activity, eye movements, muscle activity, heart rate and snoring sounds. The results from the study showed that consumers could still fall asleep and stay sound asleep even with the Ultrasilencer turned on in the same room!

UltraSilencer Green ZUSG3000

UltraSilencer Green ZUSG3000

The Electrolux Ultrasilencer vacuum cleaner is the result of several years of research and features the patented Silent Air Technology that keeps the sound of vacuum cleaning at the level no higher than that of a normal conversation (68 decibels).  And as the study shows, the Ultrasilencer truly lives up to its name.

This is just one example of the strong research culture behind every Electrolux appliance.

So be mindful when you next head out to shop. Don’t get caught up in the frenzy for the fanciest appliance. Find out if it was truly developed with you in mind. And if you do get yourself an Electrolux appliance, you can rest assured knowing they’ve done their homework to ensure it’ll never become a white elephant in your home.

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