Electrolux Newsroom Asia Pacific

Electrolux’s Think Eco Challenge throws up winning chic and green designs


The CrowdWinning Entry: The Oil Barrel BedSecond Place: Fuhdenden LampThird Place: Tired Chair

They came, they recycled, they conquered. Oil barrels, used vehicle tyres and plastic bottles were given a new lease of life by student teams at the recently concluded Electrolux Malaysia Think Eco Challenge.

Kicked off on 16 March, the month-long competition saw 92 applications from 20 Malaysian colleges and universities.  Held in conjunction with Electrolux Malaysia’s green campaign, the Think Eco Challenge aimed to encourage students to express their creativity by turning recyclable materials into eco-friendly and functional household items.

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Ten of the prototypes made the finals and were showcased at the Swedish Innovation Day 2011 event held at Pavilion in Kuala Lumpur from 9  – 10 May. A joint event by the Swedish embassy and Malaysian companies, the conference focused on how to create an “innovative” society and companies and featured high-level Swedish and Malaysian speakers from government, business and academic bodies.

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Winning Entry: The Oil Barrel Bed

The eventual winner of the challenge was  ‘The Oil Barrel Bed’ by Hafida binti Abu Walid and Allen Jonathan Guansing from the Taylors Lakeside University College’s School of Architecture.  The winning entry featured a mobile bed made out of oil barrels and sacks and was designed with wheels that enabled it to be  folded back into its original barrel-shaped form for easy storage.

The team was no stranger to innovation.   Hafida explained that her team had invented items as part of their school assignments previously and the Think Eco Challenge was a great way to further their creativity.

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Second Place: Fuhdenden Lamp

No less creative was the second prize winner – the ‘Fuhdenden Lamp’ by the Management & Science University’s Kamal Fasha Abd Rahim and Mohd Kahiri Yusri.  Inspired by ancient Greek sculptures, the design incorporated old toys, energy-saving bulbs and plastic bottles to create an environmentally-friendly lamp cum mini bookshelf with a chic retro look.

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Third Place: Tired Chair

Third prize winners Lee Jin Win, Michelle Kho Hwee Thin and Lim Jia Ling from Taylor Lakeside University College had the perfect complement to reading under the lamp with.  Their ‘Tired Chair’ utilised used vehicle tyres that were cut and put together to create a comfortable looking armchair.

For their winning efforts, the first prize winners took home RM5,000 worth of cash and Electrolux appliances, while the second and third prize winners took home RM3,000 and RM2,000 worth of cash and Electrolux appliances respectively.

Environmental sustainability has been a topic close to the heart of Electrolux.  A leading innovator of green appliances for the household, its sustainable products from its Eco-Range aims to help save the environment while benefiting consumers by lowering their electricity and water consumption.

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