Electrolux Newsroom Asia Pacific

Refuse reused in Vacs from the Sea exhibition

Photos

Vac from the Sea, Pacific EditionVac from the Sea, Atlantic EditionVac from the Sea, World Oceans Edition

Much like how the first life forms emerged from the sea, so have the vacuum cleaners in the ‘Vacs from the Sea’ collection given recyclable plastics salvaged from the ocean a new lease of life.  And helping to sustain ours in the process.

The Vacs from the Sea showcase will be hosted by Electrolux Singapore this September  to raise awareness of the detrimental impact that  debris in our oceans have on marine life and the environment.

Electrolux remains  committed to its vision of achieving sustainable design and products. Its Green Range of vacuum cleaners are made from up to 70% post-consumer recycled plastic, with the eventual goal of manufacturing sustainable vacuum cleaners made entirely of recycled materials.

Electrolux’s green initiatives like the Vacs from the Sea showcase has reached out to a worldwide audience of almost 60 million to date.  The models on display are fully functional and feature vacuum cleaners incorporating refuse recovered from the shores of the Pacific and Indian Oceans as well as the North, Mediterranean and the Baltic Seas. Each ‘vac’ represents the sea or ocean from which its materials originated.

Visitors to the September exhibition can expect to see three specially made models for the Asia-Pacific, Middle East and Africa regions:

VFTS Pacific edition

Pacific Edition Vac

This vac is made from the drifting plastic grain filling our oceans. The plastic is dangerous because it can easily be swallowed by fish. This toxicity continues through the whole food chain to both animals and humans.

The plastic gravel has been poured into fiberglass moulds and covers the entire hood and hub caps. By studying how small these plastic particles are, one understands how hard it is to remove the plastic once it is in the oceans.

VFTS Atlantic edition

Atlantic Edition Vac

Made from a collection of commercial fishing materials that were lost or discarded at sea, the Atlantic model contains a mixture of plastic crates, ropes and packing material typically used by fishing vessels.

The collection of these parts was done by trawling for litter in a manner similar to commercial fishing trawlers. This task was undertaken with a group based in the UK called KIMO who work to alleviate the issues of plastic in the ocean.

The striking assembly of the debris on this model helps illustrate the wide variety of debris in our oceans.

VFTS World Oceans edition

World Oceans Edition Vac

Made from a collection of nylon based fishing nets, rope and materials, the world oceans’ edition vac makes use of discarded fishing materials from oceans around the globe.

The ropes were collected from a combination of beach clean ups across the world and diving to remove nets from underwater habitats, all done with the assistance of various organisations active in marine conservation.

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