Electrolux Newsroom Asia Pacific

Floating air purifier walks away with top prize at the Electrolux Design Lab 2012


An air purifier that takes up no floor space, provides lighting at night and looks good while doing it.

Introducing the Aeroball, a design by Polish design student Jan Ankiersztajn. The concept was the winning entry at the Electrolux Design Lab 2012, held in Milan on 25 October.

The Aeroball is a floating air purifier that doubles as lightning at night.

Designed as tiny bubbles that float and hover, the Aeroball cleans and filters the air while hovering in place. The Aeroball also comes in scented varieties to add fragrance to the air. Designed with inspiration from nature, the glowing shell of the sphere absorbs light during the day and radiates it at night like a delicate indoor firefly .

From left to right: Ben de la Roche from New Zealand took second prize with the Impress, Jan Ankiersztajn from Poland took first prize with the Aeroball and Christopher Holm-Hansen from Denmark took third prize in the competition with the Tastee.

For its winning combination of space-saving function, aesthetic appeal and interactivity with the environment, a jury comprised of professional experience creators at the top of their fields awarded Ankiersztajn the top prize of 5,000 Euros and a six month paid internship at an Electrolux Global Design Center.

Said Electrolux Design Director Thomas Johansson, who was head of the jury: “This year’s winning concept is a truly innovative concept that uses space in a unique way and delights our surroundings. It also changes our perception of an air cleaner, because it is delicate in aesthetics, it is emotional and also relevant, because it addresses the consumer’s needs.”

The Impress wall fridge makes food storage both fun and accessible.

The Asia Pacific region was represented once again in the winner’s circle this year by New Zealander Ben de la Roche taking home 3000 Euros for his Impress wall fridge, which came in second place. A fun way to store food, the Impress is a refrigerated wall that allows the user to press storage containers and bottles directly into the wall. By using thermo-acoustic technology and gases such as argon and helium that are non-ozone depleting and harmless to the environment, the jury found the Impress “to be a visual experience that is energy saving and simplifies the user’s life.”

The wider community however, found the third-placed Tastee concept the most compelling, allowing Danish design student Christopher Holm-Hansen to take home both the People’s Choice Award and the third place prize of 2000 Euros.

A taste indicator which contains receptors that simulate the human taste bud, the Tastee assists the chef in bringing out all the flavours in a meal by telling the chef what needs to be added to the food.

The Tastee won the People’s Choice award with its taste receptors that make cooking both easy and safe.

The concept stirred not just the jury’s imagination, but that of the people who voted for the design. A blogger who saw a write-up on the Tastee, wrote to Holm-Hansen that his idea could yet be the answer for another group individuals – it could be used to help people with severe food allergies cook without having to risk suffering bad reactions. The blogger had been inspired as his girlfriend is allergic to gluten, which caused her to lose her enthusiasm for cooking. A design like the Tastee would greatly improve her life by letting her cook risk-free.

As Stefano Marzano, Chief Design Officer at Electrolux said: “Creating new value and propositions is what innovative design is all about.”  And this year’s EDL, which sought designs that create new experiences, certainly more than delivered.

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