Electrolux Newsroom Asia Pacific

Electrolux Design Lab 2013 evolves with Inspired Urban Living


With good design we can live large, even as our urban homes grow more compact.

The global Electrolux Design Lab (EDL) competition is back in 2013, with its most expansive theme yet.  This year, the prestigious contest for design students seeks concepts for Inspired Urban Living.  With increasing numbers of people moving to urbanised areas, lifestyles and living spaces have become busier and a more compact affair.  The modern home is not just the epicentre of our lives; it is also a refuge from the hustle and bustle of city life.

As such, the modern city dweller requires better tools that can adapt to contemporary living.  Aside from the main theme, participants for this year’s competition will also be able to focus their ideas on one of three areas:

Social cooking

No matter the day and age, the kitchen remains the heart of the home.  Entertaining within the home is a popular way to spend time with friends and family.  With tightening schedules and even tighter living spaces, how can design help overcome these issues and still provide a great space for both entertaining guests and preparing meals, whilst also allowing us to enjoy a healthier lifestyle?

Natural Air

Indoor air quality affects the ambience of a room and invisibly influences our daily wellbeing.  With pollution becoming a growing problem, indoor spaces should be a sanctuary from the suburban outdoors.  Last year’s winner, the Aeroball, was a beautifully designed yet equally practical concept of floating air purifiers that also double up as lighting fixtures.  What nifty solution could be created again this year to bring the best of design aesthetics with great functionality?


Effortless Cleaning

Time is one resource that has become increasingly scarce in the modern, urban lifestyle.  And time saving concepts are needed more than ever.  As urban homes become more compact and integrated, there is no room for numerous clunky appliances to clean different surfaces, materials and garments. What new, adaptable offerings can be designed for compact, streamlined and easy cleaning solutions within the urban cities of the future?

In another departure from previous competitions, designs in EDL 2013 can include not just innovative appliances, but breakthrough accessories, services or solutions within these three focus areas.

This year’s competition will encompass a more holistic approach with Electrolux professionals engaging with the students throughout the design and development process.   At the end of this journey, finalists will present their concepts to a panel of top design professionals for a chance to win a six-month paid internship at an Electrolux Design Centre and 5,000 Euros.

Registration for EDL 2013 is now open till 15 March. For more information go to www.electroluxdesignlab.com.

Save and share this post