Electrolux Newsroom Asia Pacific

APAC concepts dominate at global Electrolux Design Lab competition


A noise converter that changes noise pollution into comforting sounds, a dehumidifier that can forecast the weather and a robotic vacuum that uses gelatin balls to collect dust and dirt more efficiently in the home.

These are just three of the most popular and discussed entries in the first round of the Electrolux Design Lab 2013 (EDL 2013) global design competition.  And entries from the Asia Pacific dominated the top five Most Popular and Most Discussed designs in stage one, with three designs from the region taking top spots in both categories.

Culled from over 1,700 submissions from 29 countries, 105 designs were picked for the first round of this year’s competition.   The concepts were then developed further in Stage 2, through discussions with the general public and refined with the help of Electrolux professionals.

About 50 entries have made it through to Stage 3, where participants will now render and showcase their concepts in a contextual environment.  The product design must now contain functional details as well as withstand the scrutiny of close-up images that show its detailing, interaction style, colour, material and finish.

Here are some of the most popular and most discussed entries from the Asia Pacific, as well as their evolution in Stage 2.

Music Yue
By: Jiawei Huang
From: Shenzhen Institute of Technology , China



Conceived as a noise converter to turn irritating and repetitive noise from city life into pleasant music, more details on the Music Yue were added in Stage 2.  Based on the theory of resonance, the most striking part of the design, the U converter, has a tempo controller and an LED display. Consumers can adjust the knob of the tempo controller to choose the music tempo they like. Pressing down on the knob counteracts the noise completely for a completely quiet environment. The music from Music Yue can be updated via Bluetooth devices like mobile phones and computers.

Jell Balls
By: Juan Lee
From: Samsung Art & Design Institute, South Korea

This futuristic robot vacuum cleaner is designed to get into cracks and angular areas that many current robot cleaners can’t.  Utilising a gelatinous substance to form eight Jell balls, the vacuum then sends the balls out to pick up dust and dirt in the home.  When the balls have collected a certain amount, the vacuum cleaner recalls them and extracts the particles from the balls for easy disposal in a dust bag. Lee further refined the design in the second stage to make it easier to deploy the Jell balls and extract particles from them.


By: Yang Chulin
From: Wuhan University, China


A smart household dehumidifier, Fog allows consumers to adjust humidity in the home simply by wiping the glass on the appliance. The glass fogs up in humid weather, so the appliance will work till it is clear again.  Fog is also designed such that when it is not in use, it can serve as an aesthetic decoration in the home.  In Stage 2, Fog has developed its functions to help forecast the weather and allow communication via “writing” on a fogged up glass screen.

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