Electrolux Newsroom Asia Pacific

Sustainability – the next big fashion trend


One industry spearheading the sustainability movement may come as a surprise: The fashion industry. Many of today’s hottest designers who are well aware of the need for plentiful materials are creating entire collections around the notion of sustainability — but the term isn’t easy to define.  Sustainable fashion does have a few major features though.



With more eco-conscious manufacturers, it’s easy these days to make sustainable fashion choices.

Look for clothes made from sustainable materials. If a label claims that a garment is “organic,” you should expect that the piece has been made using pesticide-free materials during the production process. Anything that is labelled as “biodegradable” takes things even further, as that is a non-toxic material designed to break down organically after use.


Anything made with synthetic fibres, like polyester, spandex, nylon, and rayon, is not biodegradable. Also expect that any plastic or hardware on the piece will not be biodegradable — but is likely easily recycled.



Buying clothes made from recycled materials is a great way to reduce waste, while donating your old clothing to charities or recycling programmes is another smart solution.

The Electrolux Time Manager washing machine helps to prolong the lifespan of clothing with its Vapour Action wash cycle. 

There are also long-term environmental benefits of splurging a little on high quality, timeless pieces that will last you for several years.  It is important to maintain the lifespan of your clothes by taking good care of them with a washer like the Electrolux Time Manager.  It doesn’t just clean your clothes ; with its Load Sensor and flexible time management options, you can also care for the environment by saving on water and energy.


Sourcing and work practices

When deciding on what clothing to purchase, consider where and how the product is made. Like other products — food, gemstones, etc. — where the product came from can be a good indicator as to the ethics behind its production.


Look to see if a brand is promoting trade in developing regions like Africa by sourcing materials and/or production there. Also check for “fair trade” policies on a brand’s website or in marketing information, which should indicate that a brand has fair employee treatment and high energy and waste efficiency standards at their clothing factories.

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