Electrolux Newsroom Asia Pacific

Posts tagged with ‘heritage’

The Electrolux Story Part Two

The second half of our journey starts with 1965 – a very significant year as the Group’s turnover then crossed the billion kronor mark.

The Electrolux Story

Electrolux, a well-known Swedish appliance company, whose name is firmly entrenched in many consumers’ minds, was founded by Swedish entrepreneur, Axel Wenner-Gren. The company was first built on a consumer insight – the realisation that ordinary people needed help with cleaning their houses.