The first household vacuum cleaner by Electrolux turns 100 this year. Since its introduction in 1912, this modern appliance has saved millions of hours in cleaning for homemakers everywhere. This revolution in home cleaning was started by Electrolux founder Axel Wenner-Gren, and the company he began has not stopped raising the bar for vacuum cleaners since.
The second half of our journey starts with 1965 – a very significant year as the Group’s turnover then crossed the billion kronor mark.
Electrolux, a well-known Swedish appliance company, whose name is firmly entrenched in many consumers’ minds, was founded by Swedish entrepreneur, Axel Wenner-Gren. The company was first built on a consumer insight – the realisation that ordinary people needed help with cleaning their houses.
