Creating stories and experience via design was the overarching impression of Salone International Mobile 2012, held recently from 17 April to 22 April 17-22. The designs shown at the world’s premier home furnishing exhibition saw the use of light, multimedia and even holograms complementing many of the exhibitions.
After 12 years of living in Singapore, Electrolux’s Design Director, Asia Pacific, Pernilla Johansson has decided to sink in roots. Admitting that it is an exciting process for her to finally be able to realise her dream of a home that is truly hers, she shared with us her plans on making that dream into a reality.
Electrolux played host to members of the media at the opening of its first Concept Store. Located at IMM, a popular shopping destination in western Singapore, the store features the latest innovations and designs in home appliances from Electrolux.
