Electrolux Donates $100,000 of Cooking Products to Charlotteans in Need

22 October, 2013

Also donates innovation award winnings to support residents’ power bills

Charlotte, N.C.  October 22, 2013 – Electrolux donated $100,000 in cooking products to local residents in need today, just in time for the busy holiday cooking season. The company delivered more than 260 Frigidaire® Gallery Double Oven Ranges and countertop microwaves to Crisis Assistance Ministry for distribution to low-income Mecklenburg County families. Later this week, the company will also donate $100,000 in cooking products in Memphis Tenn., where its newly-constructed cooking manufacturing facility is located.

“As we approach the holiday season, we want to provide our most innovative products to those in need,” said Jack Truong, president and CEO of Electrolux Major Appliances North America. “A donation of this kind helps meet a basic everyday need, and we’re glad to be able to give back to Charlotte by helping people make memories during their meal time.”

Carol Hardision, CEO of Crisis Assistance Ministry, said, “This is an unprecedented donation that will make a huge difference to families struggling to overcome homelessness. For families in poverty, this basic necessity is badly needed, yet is often unattainable. Electrolux has proven to be a critical partner in efficiently meeting the urgent needs of neighbors in crisis. Their commitment to strengthening our community is impressive.  We are grateful for their ongoing partnership.”

Additionally, the company recently won an innovation award and $2,500 cash prize from Innovation World and Software AG.  The winnings will be donated to Crisis Assistance Ministry to support needy families’ power bills.  Also J.B. Hunt Transport, Inc. donated time and labor to ensure the cooking products were delivered to Charlotte and Memphis in an efficient and timely manner. 

The company, which sells these products under its Frigidaire brand, manufactures cooking, laundry, dishwashers, refrigerators and freezer products at its nine North American factories. The majority of the products are designed locally in Charlotte, where the company’s North American business has been headquartered for three years.

The total Electrolux donation in Charlotte and Memphis is valued at more than $200,000.

How to Participate

Crisis Assistance Ministry will distribute the appliances through various partner agencies who work to eradicate homelessness. For more information, please visit www.crisisassistance.org/electrolux.

About Electrolux
Electrolux is a global leader in appliances for household and professional use, selling more than 50 million products to customers in more than 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners sold under esteemed brands such as Electrolux, Frigidaire, Kelvinator, AEG, and Eureka. In 2012, Electrolux had sales of $17 billion ($5.1 billion in North America) and 58,000 employees. The Electrolux North American headquarters is located at 10200 David Taylor Drive, Charlotte, NC 28262 in the University Research Park. For more information visit http://newsroom.electrolux.com/us/.

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