Electrolux Combines Striking Design with High-Performance in New Appliance Innovations for Effortless Summer Entertaining

9 April, 2014

New dishwasher and induction cooking give entertainers the tools they need for stylish pool-side parties and elegant evening dinners with friends

CHARLOTTE, NC, April 9, 2014 – This summer, Electrolux is giving hostesses the tools they need to effortlessly entertain and create professional-level results in the comfort of their own home with innovative appliances derived from extensive consumer research.

Through research, Electrolux found that 83 percent of consumers don’t believe their dishwasher cleans effectively, and 57 percent think current cycles take too long. To address consumer demand for a faster, more effective clean the new line-up of dishwashers feature an industry leading 30-Minute Fast Wash cycle that delivers a professional-level clean before the next course is served.

“Electrolux is proud to be a driving force behind high-end intuitive design, entertaining and cooking solutions,” said John Weinstock, senior vice president of Marketing for Electrolux Major Appliances North America. “Our latest product innovations are thoughtfully and beautifully designed with innovations that address numerous consumer pain points. Those innovations enable our customers to more easily achieve professional-like results at home, especially during peak entertaining times, like the summer.”

Featured appliance innovations, which were designed in the company’s Charlotte-based Design Center:

Stainless Steel Dishwasher with IQ-Touch™ Controls *NEW*  

  • Professional-level clean with a “Fast Wash” cycle that thoroughly cleans and dries dishes in just 30 minutes
  • ProClean™ with SatelliteSpray Arm technology provides 400% more water coverage than a traditional dishwasher
  • Third Level Rack offers convenient space for spatulas and unique kitchen tools, or extra room for everyday utensils
  • Available in April; $1,099 MSRP

Electrolux Induction Cooktop (36”)   

  • Induction is much more precise, fast and efficient than other cooking methods – water can boil in only 90 seconds and goes from a boil to delicate simmer instantaneously
  • Available now, $2,199 MSRP

To learn more about Electrolux and its full range of innovative home appliances, please visit www.electroluxappliances.com.

About Electrolux

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, Frigidaire, AEG, Zanussi and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013, Electrolux had sales of $16.7 billion ($5.3 billion in North America) and 61,000 employees. The Electrolux North American headquarters is located at 10200 David Taylor Drive, Charlotte, NC 28262 in the University Research Park. For more information go to http://newsroom.electrolux.com/us/

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EW36IC60LS Electrolux Induction Cooktop

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