Electrolux Newsroom US

Frigidaire® Gives Consumers Time-Saving Innovations that Minimize Chore Time and Maximize Family Time this Summer


New Frigidaire® appliances are primed to meet growing consumer needs and demands 

CHARLOTTE, NC, April 9, 2014 – Summer is right around the corner and consumers across the country are getting ready for jam-packed days of rushing kids to camp, jetting to and from work, whipping up nutritious dinners and throwing in a load of extra dirty dishes and pans before bed. This summer, Frigidaire® is here to bridge the gap between “not enough time” and “family play time” with a new double wall oven, dishwasher, and 2-in-1 Freezer/Refrigerator filled with time-saving features.

In a series of consumer studies focused on common kitchen frustrations, Frigidaire® found that 67 percent of consumers think their ovens take too long to preheat** and 40 percent are dissatisfied because their food does not cook evenly**. The new design of the Frigidaire Gallery® Double Wall Oven eliminates these frustrations with a 6-minute quick pre-heat and even cooking.

When it comes to washing dishes, consumers are focused on washing and drying performance. In fact, 83 percent of consumers regularly pre-rinse dishes* and 92 percent find themselves hand drying dishes before putting them away*. The new Frigidaire Gallery® Dishwasher addresses these issues with its exclusive wash system, providing four times better water coverage than traditional systems, and drying system that ensures dishes go straight into the cabinet dry.

Additionally, approximately 60 percent of consumers said they don’t have enough storage capacity in their refrigerator’s freezer. Frigidaire’s new Classic Slate Upright Freezer combats that issue and more while providing extra storage space and simple organization. In fact, the average consumer who own a secondary freezer makes 1 ½ less trips each month to the grocery store and saves an average of 60 hours per year by making fewer trips to the grocery store. Overall, those who own a secondary freezer say it allows them to stock up on family favorite foods, allowing them to save an average of $769 a year with the additional storage space.

“Frigidaire® understands that time is constantly at a premium for consumers, especially during the summer. What sets us apart is our commitment to developing innovative products that truly meet consumers’ needs,” said John Weinstock, senior vice president of Marketing for Electrolux Major Appliances North America. “That’s why we are committed to delivering time-saving innovations that work harder, smarter and strike the ideal balance between simplicity, innovation and efficiency. A perfect example is our industry first, truly Smudge-Proof™ Stainless Steel, available on our entire line of Frigidaire Gallery® products.”

Featured appliance innovations, which were designed in the company’s Charlotte-based Design Center:

Frigidaire Gallery® Dishwashers – One Wash. One Dry. One Time.

  • OrbitClean® Spray Arm provides four times better water coverage*** for an excellent clean.
  • Stainless Steel Tub for sleek design and maximum durability, matching the Smudge-Proof ™ Stainless Steel exterior which resists fingerprints and smudges making it easy to clean.
  • Move dishes straight to the cabinets with the EffortlessDry™ System.
  • Available in April; models start at $799 MSRP.

Frigidaire Gallery® Double Wall Ovens – Mealtime in no time, from start to clean.  

  • Preheats in less than six minutes.****
  • True Convection makes multi-rack baking fast and even.
  • One-Touch Quick Clean starts the quick, two-hour self-cleaning cycle.
  • Smudge-Proof™ Stainless Steel exterior resists fingerprints and smudges making it easy to clean.
  • Available now, starting at $2,699 MSRP.

Frigidaire® 2-in-1 Classic Slate Freezer – FlexAbility

  • Offers the flexibility to switch between refrigerator and freezer with the flip of a switch.
  • SpaceWise™ Organization offers solutions you can customize to fit your organizational needs.
  • Offers bright lighting for better interior visibility.
  • Available in a new modern color so it can work anywhere in your home, from the kitchen to the laundry room.
  • Available in April, starting at $989 MSRP.

To learn more about Frigidaire and its full range of innovative home appliances, please visit www.frigidaire.com

About Electrolux

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, Frigidaire, AEG, Zanussi and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013, Electrolux had sales of $16.7 billion ($5.3 billion in North America) and 61,000 employees. The Electrolux North American headquarters is located at 10200 David Taylor Drive, Charlotte, NC 28262 in the University Research Park. For more information, go to https://newsroom.electrolux.com/us/.

* Console Step 3 Research June, 2012

** Focus Groups conducted in Q2 2012 with RsEdge

*** Than a traditional lower spray arm

**** Based on single rack cooking performance, not set temperature, using Quick Preheat

*****Based on independent online survey conducted among chest or upright freezer owners who shopped in bulk and/or stocked up on sale items and saved an average of $769 a year.



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