Electrolux Newsroom US

Electrolux® Embraces the Outdoors, Partners with Realtree® for Limited Edition Camouflage Vacuum

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New Limited Edition Ergorapido® Combines Fashion-Forward Design with Outdoor Style for Look and Performance that Blends In, Stands Out

(Charlotte, N.C.) October 21, 2014 – This fall, the iconic Electrolux Ergorapido® 2-in-1 cordless stick vacuum is getting a makeover designed to blend in and stand out in any home. Electrolux and Realtree® have unveiled the Electrolux Ergorapido Limited Edition Realtree Xtra® Camo vacuum that sports Realtree’s quintessential Xtra camo pattern. The new 2-in-1 cordless stick vacuum allows outdoor enthusiasts to display their favorite, realistic camo pattern with pride. The Limited Edition Ergorapido features sleek lines, intuitive features and superior cleaning performance that homeowners have come to expect from Electrolux.

“Since being hailed as the ‘new neutral,’ people are loving the camo trend this season, and it was natural for Electrolux to think of Realtree when designing our first limited edition Electrolux Ergorapido sporting a pattern,” said Steva Sazama, senior brand manager at Electrolux Small Appliances, North America. “Realtree’s new Xtra pattern appeals to the huntsman wanting to show off his or her love for the sporting life, as well as the nature enthusiast looking to bring the outdoors in. Both can be confident that they’re getting the superior bare floor cleaning and 2-in-1 cordless performance and handsome design that has made Ergorapido a household name across the world.”

The Limited Edition Ergorapido features a convenient 2-in-1 design that combines the bare floors cleaning power of a stick vacuum with a pop-out hand vacuum that detaches instantly to clean hard-to-reach crevices around the house. It also boasts a cordless design and fingertip controls for cleaning freedom. The vacuum is housed in a sleek and lightweight body with a swivel head that’s easy to maneuver around twists and turns. With its bold new pattern, the Limited Edition Ergorapido is stylish enough to be stored on display in any outdoors-lover’s home.

“At Realtree, we’re committed to giving our fans the tools they need to enhance their love for the outdoors, both inside and outside of the home,” said Kristy Barnes, licensing account manager at Realtree. “The Limited Edition Electrolux Ergorapido offers outdoorsmen a powerful ally in cleaning the kitchen, workshop or truck quickly, while bringing the spirit of the field inside with our popular Xtra camo pattern.”

Defying the reputation of cordless vacuums, the Limited Edition Ergorapido employs powerful cyclonic technology for superior cleaning power. Cyclonic technology rotates the air and dust moving into the dust cup, minimizing filter clogs and maintaining suction. The vacuum’s variable speed and 12-volt battery provide extended run time for continuous cleaning. The dust cup can be easily emptied directly into the trash, keeping hands dirt-free.

The Ergorapido Limited Edition Realtree Xtra Camo vacuum from Electrolux and Realtree is available at select Walmart stores nationwide, on Walmart.com and on Amazon.com for approximately $150. The vacuum also will be available at select Mills Fleet stores starting Nov. 27. For more information on other Electrolux products, visit www.electrolux.com or call 1-800-896-9756.

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About Electrolux Small Appliances North America
Electrolux Small Appliances North America (ESA-NA) leverages consumer driven insight to manufacture and market innovative small appliances for the home.  The company markets floor care products to consumers under its well-known Eureka and Electrolux brands and sells high-quality commercial products under its Sanitaire brand name.  It also offers central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries).  ESA-NA is based in Charlotte, N.C., and is a part of The Electrolux Group.  Visit www.electroluxusa.com/floorcare, www.eureka.com, www.sanitairecommercial.com or www.beamvac.com for more information.

About Realtree
Realtree is the world’s leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there. In fact, Realtree is one of the nation’s leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation and others. Realtree promotes its products and relationships widely on television as well as through Realtree.com and many other outlets. For more, visit www.Realtree.com.   

 

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